Indian agencies have made a strong impression at the 2025 ONE Asia Creative Awards, securing the highest number of finalist spots in the region. Eight agencies from India earned a total of 25 finalist positions, underscoring the country’s growing influence and creative excellence across the Asia-Pacific region. Organised by The One Club for Creativity, ONE Asia celebrates the … Read more
As the India–Australia T20 series kicks off on October 29, JioStar has launched a playful new campaign that blends humour, nostalgia, and cricketing flair. The promo stars Sunil Gavaskar and Navjot Singh Sidhu, two of Indian cricket’s most iconic personalities, in an unexpected, light-hearted avatar. Link: https://www.youtube.com/watch?v=-ufuVSQbSMw Set in a quirky “science lab,” Gavaskar and Sidhu appear as eccentric … Read more
Diageo’s Johnnie Walker has unveiled a new campaign featuring Grammy Award-winning pop star Sabrina Carpenter, blending vintage aesthetics with a modern message that redefines whisky’s long-standing gender codes. The film, which premiered on the jumbotron during Carpenter’s Pittsburgh concert on October 23, is now screening across her Short n’ Sweet tour through November. Styled in a retro, mid-20th-century TV commercial format, … Read more
Housing.com has unveiled its latest brand campaign, ‘Har House ke liye Housing’, capturing the heartfelt and humorous moments that inspire families to look for a new home. Conceptualised by Leo Burnett, the campaign takes a slice-of-life approach, presenting short, relatable films that depict everyday triggers – from a growing family and career moves to changing lifestyles – … Read more
TTK Prestige has announced a strategic partnership with MoEngage, adopting its Customer Data and Engagement Platform (CDEP) to strengthen data-led marketing and create more personalised consumer experiences. The collaboration aims to unify TTK Prestige’s online and offline customer touchpoints, offering a seamless, consistent engagement journey across channels. As part of its broader digital transformation, the brand seeks to … Read more
Hero VIDA has unveiled its new festive campaign for the VIDA VX2 electric scooter, starring Ranbir Kapoor and Anil Kapoor. Conceptualised by Creativeland Asia and produced by Entourage Films, the campaign brings together humour, warmth, and innovation – positioning the VIDA VX2 as a symbol of modern, sustainable mobility. Directed by Arjun Varain Singh, the film captures a spirited father-son … Read more
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