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Reliance Brands to Introduce Italian Fashion Label MAX&Co. to India in 2026

Reliance Brands Limited (RBL) has announced a long-term master franchise agreement with the Max Mara Fashion Group to bring the contemporary Italian fashion label MAX&Co. to India. The collaboration marks another milestone in RBL’s strategy to expand its portfolio of global luxury and premium brands in the country. The first MAX&Co. store is slated to open in Mumbai in early 2026, with plans to … Read more

Tata Tea Agni Launches ‘Extra Josh’ – India’s First Tea with Added Natural Caffeine

For millions of Indians, tea is more than a beverage – it’s a daily source of energy, comfort, and connection. Now, Tata Tea Agni is redefining that experience with the launch of Tata Tea Agni Extra Josh, India’s first-ever tea blend infused with natural caffeine. Link: https://www.youtube.com/watch?v=mSvEZo1CIko Introduced across northern markets, this innovation is crafted for today’s fast-paced consumers who … Read more

Bingo! Revives Desi Ghosts This Halloween with a Hilarious Protest Twist

As Halloween fever grips India, Bingo! is taking a witty stand – and it’s hauntingly hilarious. The ITC-owned snack brand’s latest campaign, “Desi Bhoot Bachao” (Save Our Indian Ghosts), pokes fun at India’s growing obsession with Western Halloween traditions while championing the country’s own spooky legends. https://www.instagram.com/reel/DQW1au1E3c3/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Conceptualised by Tonic Worldwide, the campaign unfolds as a mock news broadcast, complete … Read more

Fastrack Perfumes Unveils High-Energy Campaign Featuring Siddhant Chaturvedi

Fastrack Perfumes has launched a dynamic new campaign with actor Siddhant Chaturvedi, celebrating the brand’s bold spirit of confidence, individuality, and youthful energy. Link: https://www.youtube.com/watch?v=D8KH_6qSJf4 Set on a charged tennis court, the film showcases the intensity and exhilaration behind Fastrack’s fragrance RUSH, part of the brand’s “Perfumes for Every Vibe” collection. With fast-paced visuals and cinematic flair, the campaign captures how … Read more

Adobe GenStudio Launches Next-Gen AI Innovations for Scaled, On-Brand Content Creation

At Adobe MAX 2025, Adobe unveiled a suite of groundbreaking updates to Adobe GenStudio, introducing next-generation AI tools designed to help brands create, personalize, and scale content more efficiently – while staying true to their visual and tonal identity. Among the key launches is Adobe Firefly Foundry, a new platform that enables enterprises to build private, deeply tuned AI … Read more