Day: October 31, 2025

Integrated growth agency FirstSight has been appointed to lead the performance marketing mandate for Killer Jeans, the flagship fashion brand from Kewal Kiran Clothing Ltd. (KKCL). Under this partnership, FirstSight will drive Killer Jeans’ digital growth across Meta and Google, focusing on paid media, data-led campaigns, and direct-to-consumer (D2C) performance strategy. The mandate will be managed from the agency’s Bengaluru office, supported by … Read more

Advertising emerges as a key profit driver alongside cloud growth, even as retail faces macro pressures. Amazon posted strong results for the third quarter of 2025, driven by robust gains in advertising and cloud computing, offsetting softness in retail operations ahead of the holiday season. Advertising revenue climbed 24% year-on-year to $17.7 billion, marking one of … Read more

Publicis Groupe has announced the acquisition of HEPMIL Media Group, one of Southeast Asia’s leading creator and influencer marketing companies. Headquartered in Singapore, HEPMIL manages a network of over 3,000 creators and partners with more than 450 brands across six regional markets. Following the acquisition, HEPMIL will continue to operate under its existing brand while collaborating closely with Publicis Groupe’s … Read more

Google Search, YouTube, and Cloud fuel the tech giant’s first-ever $100 billion quarter. Alphabet Inc., the parent company of Google, has crossed a major financial milestone, reporting its first-ever $100 billion quarter. For Q3 2025, the company posted $102.3 billion in total revenue, a 16% year-on-year increase, powered by double-digit growth across Google Search, YouTube Ads, and Google Cloud. Advertising remained … Read more

Meta Platforms delivered a strong third-quarter performance in 2025, posting a 26% year-on-year increase in advertising revenue and spotlighting WhatsApp as a key growth engine in its evolving monetisation strategy. The company reported total revenue of $51.24 billion, with its Family of Apps segment contributing $50.77 billion. Ad impressions rose 14% YoY, while the average price per ad increased 10%, underscoring continued strength in Meta’s core … Read more