Day: November 6, 2025

BATTLEGROUNDS MOBILE INDIA (BGMI) and Talented have joined forces for ‘BGMI Drops’ – a witty, tongue-in-cheek campaign that reimagines India’s infamous surrogate advertising format for the meme generation. Blending parody, nostalgia, and internet humour, the campaign flips the traditional surrogate formula by embracing, rather than concealing, its intent. Video Links: Designed for digital natives fluent in irony and scroll … Read more

Blissclub, the homegrown brand redefining activewear for Indian women, has unveiled its latest campaign – ‘Bliss Police’ – a bold cultural statement that challenges long-held fashion norms and places comfort at the heart of style. Video Link: https://www.youtube.com/watch?v=LlOMFa21ClU For decades, women have been told to “suffer for style.” Blissclub’s ‘Bliss Police’ flips that script, calling out fashion’s biggest “crimes” … Read more

Bandhan Mutual Fund, in collaboration with Grey India, has launched its latest investor education campaign titled ‘Copy-Paste’, aimed at simplifying investing for young professionals who often find financial decisions intimidating or complex. Video Link: https://www.youtube.com/watch?v=V4Z0G3Kwnc8 The lighthearted film uses the metaphor of copy-pasting to communicate a powerful idea – that investing in Index Funds can be effortless, reliable, and accessible to … Read more

Atlys, the visa processing platform, has launched a new campaign titled ‘All Set, But No Visa Yet?’, highlighting the emotional frustration that comes with visa rejections and the uncertainty surrounding international travel. Video Link: https://www.youtube.com/watch?v=8N1H527AX9o Conceptualised by Young and Hungry and produced by Lucifer Circus, the campaign takes a witty yet heartfelt look at the rollercoaster of emotions travelers … Read more

YesMadam, the at-home beauty and wellness platform, has announced its latest campaign featuring actor Sakshi Tanwar as the face of its newly launched Korean Body Polishing service. Link: https://www.youtube.com/watch?v=02Sc0rx6l6o Following recent collaborations with Ekta Kapoor and Divyanka Tripathi, this campaign continues YesMadam’s strategic focus on television-driven storytelling and celebrity partnerships to strengthen brand visibility and trust among mass audiences. Conceptualised and … Read more

The Indian Garage Co. (TIGC), part of the TMRW House of Brands, has unveiled its new campaign #FreeStyleIt, featuring cricketer Surya Kumar Yadav (SKY) as its brand ambassador. Conceptualised by DDB Mudra, the campaign celebrates individuality and personal style, positioning TIGC as a modern, versatile fashion brand for today’s dynamic consumer. Link: https://www.instagram.com/reel/DQo1CD-EjLA/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== The campaign film presents SKY in … Read more

Madhya Pradesh Tourism, in collaboration with sitar maestro Anoushka Shankar, Span Communications, and Venus Productions, has launched a captivating new campaign film that celebrates the rhythm, beauty, and cultural essence of the state. Link: https://www.youtube.com/embed/B0syUHmlDeU?si=1__WwWUuX39jFzB9 Conceptualised as a cinematic symphony, the film weaves Shankar’s original sitar compositions with breathtaking visuals of Madhya Pradesh’s landscapes, heritage sites, and wildlife. Shot … Read more