MiQ has elevated Ribhu Mishra to Vice President – Revenue, India, where he will lead revenue growth, market expansion, and commercial strategy. Ribhu, who joined MiQ from Amazon India in 2024 as AVP of Revenue, brings over a decade of experience in media, adtech, and digital transformation. His new role underscores MiQ’s focus on strengthening … Read more
Paytm (One97 Communications Limited), India’s leading payments and financial services company, has launched Paytm Checkin, a new AI-driven travel booking app designed to make trip planning seamless and conversational. The platform enables users to interact with an AI assistant that helps plan trips, suggest destinations, personalise itineraries, and manage bookings across flights, trains, buses, and metro services – all through … Read more
WPP has announced that WPP Media has been appointed as the Media Agency of Record for Reckitt across 21 European markets, effective January 1, 2026. Under the new partnership, WPP Media will handle media planning and buying for Reckitt’s extensive portfolio of health and hygiene brands, including Durex, Nurofen, Strepsils, Gaviscon, Veet, Dettol (known as Sagrotan in Germany and Austria), Finish, and Vanish. The collaboration will be powered by WPP Open, … Read more
IDEABAAZ, Zee Entertainment Enterprises Ltd.’s (ZEEL) multilingual startup reality show, has made a record-breaking debut across linear and digital platforms, outperforming Shark Tank India Season 1 in total launch-week reach. According to BARC data, IDEABAAZ reached 30.9 million viewers (All India 2+) across its first two airings on October 25 and 26. The show was simulcast across nine Zee … Read more
Johnson’s Baby has announced a major brand transformation with the launch of its ‘It’s Pure Love’ campaign, featuring Anil Kapoor and Sonam Kapoor. The relaunch marks a significant step forward for the iconic baby care brand, introducing advanced formulations, refreshed branding, and sustainable packaging-all designed to be “Better for Baby, Better for Mum, and Better for the Planet.” Video Link: https://www.youtube.com/watch?v=7o3g1i7XnjE For … Read more
Following a multi-agency pitch, FMCG major Marico has appointed PHD India, part of Omnicom Media Group, as its integrated media agency of record (AOR). Under the mandate, PHD India will handle end-to-end media strategy, planning, and buying for Marico’s diverse portfolio – including flagship brands Parachute, Parachute Advansed, Saffola, Nihar, Livon, Set Wet, and digital-first brands such as Beardo, Just Herbs, and True Elements. This partnership marks a … Read more
Farmley has unveiled a new brand film that reunites Ritwik Bhowmik and Shreya Chaudhry, the beloved duo from Bandish Bandits, in a heartwarming and melodic campaign. Blending nostalgia, charm, and music, the film transforms everyday snacking into a joyful, feel-good experience. Link: https://www.instagram.com/reel/DQrNp-kknQG/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Presented as a “jugalbandi of music and flavour,” the video opens with Ritwik immersed in his … Read more
Rexona has launched its latest campaign, ‘Maidan Mein Utro’, featuring Smriti Mandhana, vice-captain of the Indian women’s cricket team. The campaign celebrates women who step beyond their comfort zones to take charge – on the field and in life – redefining confidence as something earned through action and participation. Video Link: https://www.youtube.com/watch?v=LVtDcDwu2io Set against the vibrant backdrop … Read more
TTK Healthcare has appointed BC Web Wise as the digital agency for MsChief, its female-centric pleasure brand. The mandate was awarded following a multi-agency pitch, marking a significant step in strengthening MsChief’s digital presence with communication that is authentic, culturally aware, and strategically driven. With a proven track record across sexual wellness, healthcare, and lifestyle segments, BC Web Wise brings … Read more
Gap has unveiled its 2025 holiday campaign, “Give Your Gift,” celebrating individuality, creativity, and the spirit of togetherness. Blending music, fashion, and storytelling, the campaign highlights how sharing one’s unique “gift” strengthens communities and brings people closer during the festive season. Video Link: https://www.youtube.com/watch?v=lRkzHLM3nRQ At the heart of the campaign is a reimagined rendition of Miley Cyrus’ “The Climb”, … Read more
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