This Children’s Day, Titan Eye+ is urging parents to turn to the stars – literally – to check their child’s vision. The brand has launched the “Ek Tara Test,” a simple, engaging, glow-in-the-dark screening tool inspired by an ancient eyesight test once used by hunters. The initiative aims to help parents identify early signs of poor vision, … Read more
FUJIFILM India has unveiled the latest film in its Stories of MORE SMILES series, highlighting how diagnostic technology is helping bridge healthcare gaps in some of India’s most remote terrains. Set in the high-altitude villages of Spiti Valley, including Key Monastery and Langza, the film follows a mobile healthcare camp operated by the Apollo Telemedicine Networking Foundation … Read more
Crocs has unveiled its latest campaign starring Himesh Reshammiya, reinforcing the brand’s self-expression positioning through a culture-driven, social-first narrative. Conceptualised by Kulfi Collective, the film uses Reshammiya’s instantly recognisable persona as a storytelling device rather than a standard endorsement, blending parody, music nostalgia and internet-native humour. Video Link: https://www.instagram.com/reel/DQ_I80xEZle/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Set inside a restaurant, the film … Read more
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