SNITCH, one of India’s fastest-growing D2C menswear brands, has joined forces with renowned Sufi artist Bismil for its new campaign, Keeping It Alive. The collaboration celebrates shared values of persistence, passion, patience, and purpose – qualities that shape both artistic journeys and fashion craftsmanship. To mark the partnership, SNITCH has introduced a special apparel collection that … Read more
Revenue rises 31% YoY to ₹3,482 crore, driven by strong domestic and international performance. Marico has announced its Q2 FY26 financial results, reporting a 19% year-on-year increase in advertising and promotion (A&P) spends. The company continued to invest in brand building despite elevated input costs and margin pressures. Revenue from operations grew 31% YoY to … Read more
Conceptualised by Tiger Telly, the advertising arm of Tiger Baby Google has partnered with Tiger Telly – the advertising division of Tiger Baby, the production house founded by filmmakers Zoya Akhtar and Reema Kagti – for a new campaign that highlights how Google’s AI mode enhances everyday search experiences with simplicity and intuition. The film … Read more
Hakuhodo.Wyng, the creative brand agency under Hakuhodo India, has secured the creative mandate for Dizester, the digestive health brand from Dr. Willmar Schwabe India, after a multi-agency pitch. As part of the partnership, the agency will lead end-to-end creative strategy and integrated communications for Dizester Herbal – a herbal digestive tonic – and Dizester Granules, … Read more
Delhivery marked Children’s Day with a short film that reimagines the logistics sector through a child’s lens. The film, titled Unboxing Curiosity, brings together a group of children aged 3.5 to 10 as they visit the company’s office to interview founders Sahil Barua, Suraj Saharan, and Kapil Bharati. Video Link: https://www.youtube.com/watch?v=trqdp3S3Vm8 The conversation unfolds unscripted, allowing … Read more
Dove and Reebok have unveiled a limited-edition collection, Reborn in My Kicks, designed to honour women whose journeys reflect strength, rebuilding, and renewal. Drawing inspiration from Kintsugi – the Japanese art of repairing broken pottery with gold – the sneakers feature metallic seams and textured accents that symbolise healing and transformation. The collaboration extends Dove’s Reborn Stronger platform, … Read more
Ahead of Travis Scott’s Mumbai performance on November 19 at the Mahalaxmi Racecourse, BookMyShow Live has launched Sicko Leave, a digital campaign inspired by the growing trend of humorous leave applications circulating among young Indians online. Video Link: https://www.instagram.com/reel/DQ_utDLjcmd/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== The campaign taps into a broader cultural shift where everyday communication-such as out-of-office notes and workplace leave … Read more
IndiaFirst Life Insurance has unveiled a new campaign that redefines how consumers perceive life insurance- shifting the lens from long-term responsibility to immediate emotional reassurance. Conceptualised by The Womb, the campaign positions insurance as a tool that lightens the mental load of daily responsibilities rather than adding to it. Video Link: https://www.youtube.com/watch?v=pJIJsFJJNmE Subhankar Sengupta, chief … Read more
All Rights Reserved @2025ViralVault
