Gaurav Ramdev has been appointed as Visa’s Head of Marketing for India and South Asia, marking a significant addition to the company’s leadership. Previously the Chief Growth & Marketing Officer at Protean eGov Technologies, Ramdev brings extensive experience from his roles at Razorpay and Coca-Cola. He also serves as Co-Chairperson of ASSOCHAM’s National Council of … Read more
The Government of India has approved a 26% hike in print advertising rates, providing a significant financial boost to newspaper publishers amid rising input costs and intensifying competition from digital media. In an official announcement, the Ministry of Information and Broadcasting stated that black-and-white advertisement rates for daily newspapers with a circulation of one lakh … Read more
Godrej Locks & Architectural Solutions (LAS) has strengthened its flagship Har Ghar Surakshit program as it enters its ninth year, widening its focus to address the growing intersection between digital exposure and home security. The refreshed campaign introduces an AI-powered digital awareness tool and a new lineup of Neo Digital Locks, underscoring the brand’s deeper push into the … Read more
Mirae Asset Sharekhan has appointed Burson as its strategic communications partner, aimed at enhancing the firm’s visibility and strengthening its engagement with India’s growing base of retail investors. The partnership reinforces Mirae Asset Sharekhan’s ambition to sharpen its positioning in the full-service financial solutions space. Under the mandate, Burson will support the company in developing a cohesive … Read more
ad:tech HONOURS, launched in 2025 to celebrate India’s most innovative achievements in digital and technology-led marketing, returns in 2026 with a significantly enhanced framework. Organised in partnership with the International Advertising Association (IAA) – India Chapter, the second edition aims to recognise cutting-edge work across marketing technology, data, platforms, performance, and creative innovation. In a major … Read more
Seema Kamath has joined JioStar as Associate Director – Marketing Communications, bringing with her nearly four years of experience from Disney+ Hotstar, where she led audience-focused marketing campaigns. Known for her strong brand-building and communication expertise, she is expected to drive impactful strategies and fresh ideas to strengthen JioStar’s marketing presence and growth.
Frido has announced a strategic collaboration with HRX, India’s homegrown activewear label co-owned by Hrithik Roshan and Exceed Entertainment, to champion the barefoot movement in India. The partnership debuts with the launch of the Frido x HRX Barefoot Sock Shoe – a co-branded innovation designed to promote natural, mindful movement. Video Link: https://www.instagram.com/reel/DRL9N2MjCNS/?utm_source=ig_web_copy_link&igsh=NTc4MTIwNjQ2YQ== Both brands … Read more
Denver For Men has unveiled the latest chapter of its long-running Scent of Success campaign, once again featuring brand ambassador Shah Rukh Khan. This new film marks a thoughtful evolution in the campaign’s narrative, shifting focus from the pursuit of success to the values that shape behaviour after success is achieved – with humility positioned as the … Read more
Tata Motors Passenger Vehicles has showcased the production-ready Tata Sierra at the Sierra Brand Day, marking the revival of one of India’s most iconic SUVs. Re-envisioned for a new generation, the new Sierra preserves its timeless silhouette and spirit of adventure while introducing contemporary design and technology. The SUV will be formally launched on 25 … Read more
Yudhvir Mor has joined Bennett Coleman & Co. Ltd. (The Times of India) as Chief Product & Technology Officer. He will spearhead digital innovation, AI integration, and the modernization of core systems to strengthen BCCL’s editorial, consumer, and brand experiences. Mor previously served as Chief Product & Technology Officer at HT Media and has held … Read more
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