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Day: November 19, 2025

Beardo marks International Men’s Day with Bobby Deol-led film challenging outdated notions of masculinity

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Beardo, the men’s grooming and lifestyle brand, has released a new brand film featuring Bobby Deol to commemorate International Men’s Day. The narrative addresses longstanding questions around what defines masculinity, spotlighting themes of resilience, responsibility, and the courage to confront injustice. Video Link: https://www.youtube.com/watch?v=6ieKC2Phv1U The film opens with a powerful question: “What does it mean to … Read more

Razorpay launches ‘Get Paid, Not Played’ to spotlight cross-border payment challenges

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Razorpay has unveiled its latest campaign, Get Paid, Not Played, calling attention to the persistent hurdles Indian exporters, SaaS companies, agencies and freelancers face when receiving payments from international clients. Developed and produced entirely in-house using AI, the campaign highlights industry pain points such as hidden fees, delayed settlements and cumbersome compliance requirements. Video Link: https://www.youtube.com/watch?v=GQKJFdhnDTM … Read more

Bisleri unveils #DrinkItUp 2.0 with Deepika Padukone, celebrating youthful energy and culture

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Bisleri International has launched the latest edition of its #DrinkItUp campaign, featuring brand ambassador Deepika Padukone. The new film positions Bisleri within a vibrant pop-culture landscape, using music, choreography and a carnival-inspired aesthetic to connect with younger consumers. The refreshed visual language leans heavily into colour, movement and high-energy storytelling. Video Link: https://www.youtube.com/watch?v=l91SQ47IJFg At the … Read more

Akshay Kumar leads Dabur’s new campaign championing everyday readiness

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Dabur has unveiled its latest campaign for Dabur Chyawanprash, ‘Beemaar Ya Taiyyar’, reinforcing the shift from reactive health practices to a proactive, immunity-first mindset. Conceptualised by McCann Worldgroup India, the campaign features Akshay Kumar, who embodies the core message of staying prepared, every day. Video Link: https://www.youtube.com/watch?v=I3pFPlSMrpU Building on the idea that unexpected illness can derail … Read more

Taco Bell teams up with BGMI to engage India’s growing gaming community

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Krafton India has announced a new collaboration between Battlegrounds Mobile India (BGMI) and Taco Bell India, uniting two brands with strong appeal among young, digitally active audiences. The partnership brings together BGMI’s massive gaming community and Taco Bell’s expanding quick-service restaurant network across the country. At the centre of the tie-up is a co-branded BGMI … Read more

Livpure appoints Weber Shandwick as its communications partner

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Livpure has named Weber Shandwick India as its strategic public relations and communications agency. Under this partnership, Weber Shandwick will develop an integrated communications framework that supports Livpure’s innovation-led, purpose-driven brand vision. The mandate includes strategic media outreach, reputation management, and narrative building to strengthen Livpure’s positioning across its diverse wellness-focused categories. Nitin Malhotra, CMO, … Read more

Toaster INSEA secures social media mandate for Godfather Beer

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Toaster INSEA has been appointed to manage the social media strategy for Godfather Beer, marking a significant addition to the agency’s growing digital portfolio. The partnership underscores Godfather’s ambition to strengthen its online presence as competition within the beer category accelerates. Under the mandate, Toaster will focus on crafting platform-specific content designed to elevate the … Read more

Kapil Sethi joins Network18 Media & Investments as the head of technology -digital

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Kapil Sethi has joined Network18 Media & Investments as the head of technology for its digital, convergence and Center of Excellence functions. With extensive experience across India Today, NDTV Convergence, GE and Cybage, he brings deep expertise in large-scale digital operations and tech transformation. Sethi now aims to help shape Network18’s digital and convergence roadmap, … Read more

Sujay Pal and Geetika Gulati have announced the launch of Cogncy Worldwide

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Cogncy (कोजनसी) Worldwide has been launched by industry veterans Sujay Pal and Geetika Gulati, bringing together over two decades of expertise in marketing, communications, and digital transformation. Positioned at the intersection of content, human experience, and technology, the AI-driven company aims to help brands treat content as a strategic growth engine rather than a reactive … Read more

Balaji Telefilms rebrands premium astrology app ‘AstroVani by Balaji’ to ‘Balaji Astro Guide’

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Balaji Telefilms Ltd. has announced the rebranding of its premium astrology application, previously known as AstroVani by Balaji, to Balaji Astro Guide. The refreshed identity has been implemented across all digital platforms, including the Google Play Store, with the updated iOS version scheduled for release soon. The rebranding initiative follows significant market traction since the platform’s launch. … Read more

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