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Day: November 19, 2025

Snitch highlights unspoken male appreciation in new Men’s Day campaign

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Verve Media has unveiled a Men’s Day campaign for menswear brand Snitch, using a digital film to spotlight an often-overlooked social behaviour: the hesitation to compliment men. Titled ‘Just Say It’, the campaign explores why appreciation for men frequently goes unspoken, despite being felt in everyday interactions. Video Link: https://www.youtube.com/watch?v=qwFuF_Ur2_U The film presents three relatable scenarios … Read more

ting reimagines WiseLife’s brand identity after Shark Tank spotlight

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Advertising agency ting has redesigned the brand identity of WiseLife, the yoga apparel and accessories brand that recently gained national attention through its appearance on Shark Tank India Season 3. The refresh marks a strategic shift for WiseLife as it prepares for its next phase of growth. Working in close collaboration with the brand, ting translated … Read more

Shahid Kapoor joins Fittr as the brand expands into preventive healthcare

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Fittr has announced a new partnership with actor Shahid Kapoor, marking a significant milestone in the company’s evolution from a fitness-focused platform to a comprehensive preventive healthcare ecosystem. Over the years, Fittr has supported millions of Indians in achieving their fitness goals through structured coaching, science-backed nutrition and a robust digital community. With its expanded … Read more

Fynd’s Festive 2025 Report highlights rise of Tier 3 shoppers and accelerating omnichannel growth

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Fynd has released its Festive Season Report 2025, revealing significant shifts in India’s e-commerce landscape as the market moves away from discount-driven peaks toward operational consistency, regional expansion and stronger omnichannel integration. The report evaluates performance across more than 60 brands on platforms including Myntra, Flipkart, Amazon, AJIO, Nykaa and Tata CLiQ during the September–October … Read more

BBC World Service strengthens Africa operations as part of global restructuring

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The BBC World Service has unveiled a series of programming and organisational changes aimed at bringing journalism closer to audiences in Africa. The move is designed to deepen regional storytelling, enhance local relevance, and expand the presence of African perspectives across the BBC’s global news platforms. As part of the shift, the flagship global news … Read more

Indriya unveils new bridal collections inspired by regional heritage

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Indriya, the jewellery brand from Aditya Birla Group, has launched a series of regional bridal collections that draw deeply from the artistic, architectural, and cultural traditions of Rajasthan, Gujarat, Andhra Pradesh, Telangana, Karnataka, and Maharashtra. The initiative strengthens the brand’s focus on the bridal jewellery category by offering designs rooted in region-specific craftsmanship and identity. … Read more

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