Music entertainment channel 9XM has completed 18 years, celebrating nearly two decades of shaping how India discovers, enjoys, and engages with Bollywood music. Since its debut in 2007, the channel has remained a go-to destination for chart-toppers, exclusive premieres, emerging artists, and culture-defining musical moments. Over the years, 9XM has consistently driven the pulse of … Read more
Britannia Milk Bikis, in collaboration with Talented, has rolled out Adengappa Kadhaigal 2.0 – the refreshed edition of its Gen AI–powered storytelling platform aimed at helping families in Tamil Nadu make storytime more imaginative, interactive and effortless. Video Link: https://www.youtube.com/watch?v=do3z6JRSROw The idea remains delightfully simple: stories can emerge from anything around you. By scanning any … Read more
Sunfeast YiPPee! has joined hands with Kerala’s rapper-composer-actor Neeraj Madhav to roll out a high-energy Malayalam rap anthem, “Pottatte Padakkam!”, celebrating the state’s iconic evening snack culture. The collaboration fuses Kerala’s rising rap movement with YiPPee!’s lively brand personality – delivering a track that blends rhythm, nostalgia, and family warmth. The campaign film opens with … Read more
Jewelbox, the lab-grown diamond jewellery brand, has introduced its new campaign featuring actress Vaani Kapoor, spotlighting self-love, personal expression and the beauty of everyday luxury. Created by The Ridikulus, the campaign is rooted in the insight that true shine doesn’t need to be spoken about – it’s seen, felt and effortlessly communicated. The film captures … Read more
Tata Play has launched a warm, nostalgic World Television Day campaign titled “Sach Mein… Social Ho Jao,” urging audiences to rediscover real human connection in an increasingly digital-first world. At a time when conversations often unfold through chats, reactions, and endless scrolling, the campaign reframes television as the original space for meaningful, in-person social interaction. … Read more
Admatazz, the independent creative group powered by media, technology and a scientific approach, has partnered with BrandMusiq, India’s leading sonic branding agency, to embed signature sound identities into daily digital content. The move aims to shift brands away from generic stock music and toward distinctive, ownable sonic assets that strengthen recall across high-volume formats. BrandMusiq, … Read more
Snitch isn’t just scaling — it’s shapeshifting. What began as a digital-first fashion disruptor is now rewriting its identity around retail, culture, and street-level presence. Fresh off a Rs 340 crore Series B raise, the brand has already hit a Rs 900 crore run rate and now aims to more than double it to Rs … Read more
Myntra M-Now celebrated its first anniversary with an unconventional, high-impact activation that blurred the boundaries between advertising and experiential marketing. In partnership with creative agency Sociowash, the brand unveiled India’s first fully edible billboard – a six-foot installation placed at Maxus Mall, Borivali – instantly sparking intrigue and viral buzz. Inspired by the globally popular … Read more
Libas has rolled out the second edition of its wedding-season property, Saj Dhaj Ke – Season 2, bringing renewed focus to curated festive fashion and an enhanced shopping experience across both retail and digital channels. Video link: https://www.instagram.com/reel/DRR0GdPjJzx/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== This year’s campaign builds on the momentum of its predecessor, spotlighting Libas’ expanded festive and wedding-wear collections. Stores … Read more
NIVEA India has unveiled a new digital campaign spotlighting its hyaluronic-acid infused Body Milk, positioning long-lasting hydration as an everyday essential rather than an occasional step. The film adopts a pop-culture-forward format, tapping into the content styles young audiences already consume, with actor Rohit Saraf leading the narrative in a playful, conversational tone. Video Link: … Read more
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