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Day: November 24, 2025

Pro Kabaddi League Crosses One Million YouTube Subscribers, Celebrates Golden Play Button with Sportz Interactive

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Mumbai: Pro Kabaddi League (PKL), managed by Mashal Sports Pvt. Ltd in partnership with Jio Star, along with its long-standing digital partner Sportz Interactive, has celebrated a significant digital milestone-the receipt of YouTube’s prestigious Golden Play Button after surpassing one million subscribers. This achievement comes on the heels of the successful completion of PKL Season … Read more

Kajol and Tanuja Come Together for a Generational Power Breakfast Campaign by Kellanova

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Kellanova (formerly Kellogg Company) has unveiled its latest digital film for Kellogg’s Muesli, bringing the iconic mother–daughter duo Tanuja and Kajol together on screen for the first time. The campaign emphasizes the nourishing, multi-ingredient richness of Kellogg’s Muesli 12-in-1 Power Breakfast, highlighting its appeal across generations. At the core of the film is Kellogg’s 12-in-1 … Read more

JioStar & Nielsen Reveal Fresh Insights on How Audiences Consumed TATA IPL 2025 Across Screens

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JioStar and Nielsen have unveiled a detailed Cross-Screen Measurement Study analyzing how viewers engaged with TATA IPL 2025 across Linear TV, Connected TV (CTV), and mobile platforms. Covering campaigns from five major brands across categories such as automobiles, consumer durables, carbonated beverages, fintech, and FMCG, the study aimed to decode cross-platform behaviour and quantify true … Read more

Magicpin-Rapido Alliance Sets Up a Bold New Rivalry in India’s Food Delivery Battle

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Magicpin has entered into a strategic partnership with Rapido in an effort to introduce stronger competition in India’s food delivery market, long dominated by Zomato and Swiggy. As reported by PTI, the collaboration will integrate Magicpin’s extensive restaurant network with Ownly, Rapido’s food delivery platform launched in August. The move gives Rapido a fast-track route … Read more

Zee5 Introduces ‘KidZ’, Marking a Major Push Into Children’s Digital Entertainment

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Zee Entertainment Enterprises Ltd. has officially stepped into the children’s entertainment space with the launch of ‘KidZ’ on Zee5 – a dedicated digital zone designed to blend learning and fun for young viewers. Announced on November 24, 2025, the new vertical aims to create a safe, immersive environment for kids while expanding Zee5’s overall content … Read more

Johny Lever Brings Full-Power Comedy to KFC’s New Great Feastival Menu

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KFC India has dropped a fresh campaign featuring Bollywood’s legendary comedian Johny Lever – and the film is all about celebrating “range”. With his signature humour and rapid-fire character switches, Johny takes viewers through the delicious spread of the new Great KFC Feastival Menu, where every item is priced at a flat ₹299. The film … Read more

AIAI launches as India’s first AI-focused industry association; leading corporates to join Governing Board

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India has taken a major step toward shaping the future of responsible Artificial Intelligence with the launch of the Artificial Intelligence Association of India (AIAI) – the country’s first dedicated industry body committed to advancing ethical, innovative, and culturally aligned AI adoption. The organisation will soon announce its Governing Board, which will include prominent corporates and industry … Read more

Excellent Publicity launches integrated AI-driven advertising platform

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Excellent Publicity has unveiled ExcellentPublicity.ai, an AI-led advertising platform designed to streamline how brands plan, create and execute campaigns. Positioned as an all-in-one workspace, the platform brings together strategy, content creation, media planning, budgeting, execution and reporting-targeting everyone from startups to established enterprises. Built on insights from over 14 years of data across 3,00,000+ campaigns, the … Read more

Madison Media wins integrated media mandate for Navi

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Madison Media has secured the integrated media mandate for Navi, following a competitive multi-agency pitch. The account will be handled out of Madison’s Bengaluru office and spans the full media spectrum – including offline, digital, out-of-home and activation duties. Navi Limited, founded in 2018, is a tech-driven financial services company offering lending, payments, insurance and … Read more

SF Communications debuts boutique agency for customised marketing and digital services in India & the Middle East

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SF Communications, a newly launched boutique communication and creative solutions agency, has officially begun operations with a focus on delivering tailored, purpose-led marketing services. Rooted in the belief that every brand carries its own story and distinct pulse, the agency aims to craft communication that reflects clarity, creativity and cultural relevance. With an operational presence … Read more

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