MyFitness by BRND.ME has rolled out a vibrant new campaign, ‘Bas Taste Hi Kiya Tha’, marking a major shift from its fitness-focused positioning to a warm, family-centric identity. Launched on 24 November 2025, the campaign reframes MyFitness Peanut Butter as “Har Family ki Health ka Tasty Partner”, expanding its appeal across Indian households. Set in … Read more
In a breakthrough moment for India’s creative-tech landscape, Collective Media Network has brought Trilok-the spiritual AI-powered music band-out of the digital universe and into live-action reality. Known so far only through virtual performances, the band has made its physical debut with the music video “Shiv Kailasho Ke Vasi,” marking a major leap in AI-driven artistic … Read more
Fortune Refined Soybean Oil, India’s leading soybean oil brand from AWL Agri Business Ltd. (formerly Adani Wilmar Ltd.), has launched a warm and culturally rooted health-first campaign featuring Bollywood icon Akshay Kumar. The film draws inspiration from a familiar Indian habit – checking in on each other’s well-being during everyday conversations – to show how … Read more
Razorpay, India’s leading full-stack payments and banking platform, has launched its latest campaign “Get Paid, Not Played”, spotlighting the widespread friction, hidden costs, and operational hurdles Indian businesses face while receiving international payments. The campaign addresses a core challenge impacting global ecommerce exporters, SaaS companies, freelancers, and digital agencies – the gap between India’s booming … Read more
At the inauguration of the 8th edition of Sahitya Aaj Tak in Delhi, Kalli Purie – Vice Chairperson and Executive Editor-in-Chief of the India Today Group – delivered a moving reflection on how literature strengthens human connections amid life’s unpredictability. Addressing an audience filled with leading figures from literature, art, and music, Purie emphasised that … Read more
LT Foods’ flagship brand DAAWAT has launched a nationwide movement called ‘Rice Your Awareness’, aiming to reshape how Indians perceive and consume rice-especially Basmati. The four-week initiative puts the spotlight on rice as a nutrient-rich, energy-sustaining staple rather than a food to be avoided, encouraging a healthier and more informed relationship with everyday eating. At … Read more
Perplexity has officially launched its AI-driven Comet browser for Android, taking its desktop-first innovation into the mobile world. After gaining traction earlier this year for automation, summarisation, and seamless AI assistance, Comet is now redesigned from the ground up for smartphones – not simply ported over. Unlike traditional mobile browsers, Comet embeds Perplexity’s AI assistant … Read more
Quick-commerce player Zepto is shifting gears from just fast deliveries to building a broader everyday-needs ecosystem. The company has started piloting two major expansions – Super Mall, a marketplace for premium non-grocery products, and Zepto Diagnostics, a new addition to its pharmacy vertical offering at-home medical tests. Both features are currently rolling out in select … Read more
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