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Warner Music India & Ultra Music Announce Global Distribution Alliance

Warner Music India has entered into a significant partnership with Ultra Music, one of India’s leading music labels, forming an exclusive global distribution agreement. Under this collaboration, Warner Music India will distribute Ultra Music’s extensive library-comprising more than 14,000 tracks-across international markets. Ultra Music’s catalogue spans a wide range of genres including Bollywood film soundtracks, … Read more

Tinder India rolls out ‘School of Swipe’ to support young daters

Tinder India has launched School of Swipe, a mobile-first microsite designed to guide young adults through the realities of modern dating. The platform offers practical and emotional resources-covering profile building, interpreting social cues, understanding consent, ensuring online-to-offline comfort and nurturing emotional wellbeing. The initiative is informed by youth insights from Yuvaa’s research and expert guidance … Read more

Burger Singh makes Bengaluru debut with record-setting ‘Big Singh Feast’ giveaway

Burger Singh, India’s largest homegrown burger chain, entered Bengaluru with a high-impact citywide activation-The Big Singh Feast-distributing more than 3,300 free meals in a single day. The launch drew over 15,000 registrations and massive queues across its Sarjapur, HSR Layout and BTM Layout outlets, prompting marketers to compare the frenzy to blockbuster film releases and major tech … Read more

TRENDS and Mirchi roll out pan-India wedding campaign ‘Tumne Maari Entry’

TRENDS has partnered with Mirchi, India’s leading multi-format music and entertainment network, to launch a nationwide wedding season campaign titled ‘Tumne Maari Entry’. Departing from the usual bride-centric narrative, the initiative spotlights wedding guests-inviting them to dress to impress, make a grand entry and enjoy their moment in the limelight. Running across 16 major markets including … Read more

SaaS Unicorn Amagi Media Labs secures SEBI approval for IPO

Amagi Media Labs Limited, the Bengaluru-based SaaS provider that enables global media companies to deliver cloud-native video and streaming services, has received approval from the Securities and Exchange Board of India (SEBI) to proceed with its initial public offering (IPO). The regulatory clearance appeared in SEBI’s latest update on Monday, marking a key milestone for … Read more