Prime Video, in collaboration with WPP OpenDoor, rolled out an innovative multi-platform campaign to mark the launch of The Family Man Season 3. Running from 21 to 24 November, the campaign spanned television, digital, and quick-commerce platforms, delivering an immersive and cohesive viewer experience. A standout initiative was a category-first integration with Zepto. For the … Read more
Laqshya Media Group has introduced a new content vertical named Laqshya StoryWorks, strengthening its growth strategy in branded storytelling, original IP, and digital-first content creation. The new unit reflects the evolving needs of modern brands that are increasingly investing in long-form and multi-platform storytelling to build stronger consumer connections. Laqshya StoryWorks will focus on fiction, … Read more
FYERS has launched its new brand campaign, ‘Born to Trade,’ shifting the spotlight from platform features to the instincts and mindset that shape successful traders. Instead of focusing on charts, tools or app functions, the campaign explores what makes trading more than just a profession – a natural inclination. At the heart of the initiative … Read more
Arth by Emcure has unveiled its latest initiative, ‘Invest in Iron,’ with cricket icon MS Dhoni as the face of the campaign. The launch coincides with World Iron Deficiency Day and shines a spotlight on one of India’s most overlooked health concerns – anemia. The campaign focuses on a simple but powerful message: fatigue isn’t … Read more
Gowardhan Ghee, the flagship brand of Parag Milk Foods, has partnered with Sony Entertainment Television’s Kaun Banega Crorepati Season 17 as a co-powered-by associate. The association extends beyond screen-level branding, evolving into a purpose-driven collaboration aimed at supporting communities across India. As part of the initiative, Gowardhan Ghee has distributed over 1,500 litres of ghee, … Read more
YES BANK has introduced a new financial awareness initiative titled ‘Score Kya Hua?’, designed to educate consumers about the importance of maintaining a healthy credit score. Launched under the bank’s CSR commitment, the campaign focuses on enhancing financial confidence and helping individuals make informed credit decisions. A key component of the initiative is a dedicated … Read more
Dabur India has launched a new campaign promoting its Systematic Immunity Plan (S.I.P.) alongside Dabur Chyawanprash, aiming to encourage consumers to adopt immunity as a daily habit rather than a reactive response. The plan focuses on four pillars: balanced nutrition, regular exercise, daily consumption of two spoons of Chyawanprash, and access to a digital Immunity … Read more
Momentus Digital has announced the launch of MoAI, an agentic AI platform built to modernize digital advertising workflows by streamlining creative production, campaign management, and performance optimization across platforms such as Google Ads, Meta, and other DSPs. Designed as an all-in-one automation and intelligence system, MoAI enables marketers to consolidate multiple operational steps into a … Read more
The Good Bowl, Rebel Foods’ fusion-led brand, has unveiled a new nationwide campaign titled ‘The Big Fat Fusion of Flavours’, celebrating India’s wedding season with themed experiences, offers, and interactive consumer touchpoints. The campaign is live from 25th to 30th November across EatSure, Swiggy, and Zomato, positioning the brand’s fusion bowls as a playful couple … Read more
SW Network has strengthened its creative portfolio with a significant win – securing the digital creative mandate for FILA and the mainline creative responsibilities for Foot Locker under Metro Brands Ltd., one of India’s most established footwear retail groups. The partnership underscores the agency’s expanding influence in the fashion and lifestyle category. Metro Brands Ltd., … Read more
All Rights Reserved @2025ViralVault
