Fortune, the flagship brand of AWL Agri Business (formerly Adani Wilmar), has completed 25 years – a milestone that arrives alongside a strategic leadership transition and renewed growth plans in India’s packaged food sector. Introduced in 1999 as an edible oils brand, Fortune has since expanded into categories including atta, rice, pulses, besan, soya-based products, … Read more
Snapchat has rolled out its first-ever India-focused brand campaign titled ‘Say It In a Snap’, designed to celebrate the expressive, visual-first communication style of Gen Z users. The campaign spotlights how this generation relies on visuals-rather than long texts-to share emotions, humor, ideas, and cultural moments. Centered around three audiences – users, creators, and advertisers … Read more
Omnicom Group and Interpublic Group (IPG) have officially crossed the final regulatory hurdle, securing unconditional approval from the European Commission and moving ahead with their $13-billion all-stock merger – first announced in December 2024. The deal marks one of the most significant consolidations in advertising history, reshaping the competitive structure of the sector. The merger … Read more
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