HELL ENERGY DRINK has signed a three-year partnership with Punjab Kings, becoming the franchise’s official Energy Drink partner starting IPL 2026. The collaboration marks a strong brand presence across match environments, with logo placement on player helmets and caps, along with visibility at hydration points, training areas, and fan zones throughout the season. Beyond branding, … Read more
Anandana – The Coca-Cola India Foundation has reaffirmed its commitment to women’s sports by supporting India’s junior women’s hockey team as they prepare for the 2025 FIH Women’s Junior Hockey World Cup in Santiago, Chile. The partnership between Anandana and Hockey India spans over three years and focuses on building a strong development pipeline for … Read more
Budget-conscious brands are increasingly shifting towards paparazzi-style content to promote products, replacing high-cost production shoots with natural-looking celebrity sighting videos. This emerging approach integrates products subtly into real-life moments-airport walks, gym exits, or event arrivals-making the brand placement feel organic and relevant rather than scripted. For marketers, the appeal lies in efficiency. Traditional shoots can … Read more
OPPO India has launched the Find X9 Series alongside a new brand campaign titled Make Your Moment, reflecting a strategic shift toward creator-led storytelling. The campaign showcases how today’s generation captures everyday experiences with personal interpretation, positioning the device as a tool built for authentic visual expression rather than just photography. The film highlights relatable … Read more
IPG’s Lodestar UM has secured the integrated global media mandate for Amazon Music, marking a pivotal development in the evolving global media landscape. The move comes just one day after Omnicom officially finalized its acquisition of IPG, signaling strategic alignment and continuity amid industry consolidation. The account is estimated to be valued at over ₹100 … Read more
Mother’s Recipe has launched a new campaign for its Ginger Garlic Paste, spotlighting the emotional depth and wisdom associated with motherhood. The communication is built around the sentiment, “Maa sab jaanti hai, maa sach jaanti hai,” highlighting how a mother’s instinct naturally gravitates toward purity, honesty and what feels right. The core message emphasizes the … Read more
Gopal Snacks has rolled out a new campaign titled “Life Mein Khali Pet Kuchh Nahi Hota,” positioning its iconic gathiya as the ideal fix for those in-between hunger moments that disrupt routine and mood. The campaign, conceptualised by Scarecrow M&C Saatchi, features a star-studded lineup including Tara Sutaria, Mithila Palkar, and Ridhi Dogra, and is … Read more
Sunny Side Up, an integrated communications and marketing agency, has introduced a new campaign for NCL Group’s Bison Panel – a pioneer and established leader in the Cement Bonded Particle Board (CBPB) space. The campaign, titled “Bison Panel, Original Hi Lo Ji,” focuses on clearing market confusion and strengthening the brand’s authenticity among consumers and … Read more
IN10 Media Network has officially transformed into The EPIC Company, marking a defining moment in its evolution from a television network to a tech-powered, multi-format storytelling ecosystem. The rebrand reflects a shift toward future-ready content creation rooted in Indian culture while catering to global audiences. The announcement took place in Mumbai, attended by industry leaders … Read more
The Women’s Premier League (WPL) has secured four new commercial partners for the 2026–27 seasons, marking another milestone in its growth journey. The Board of Control for Cricket in India (BCCI) confirmed that these new sponsorships collectively add ₹48 crore to the league’s commercial value, further strengthening its position as the world’s leading women’s cricket … Read more
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