Before an artist becomes a phenomenon, he first becomes a witness to his own journey – its detours, revelations, and unexpected turns. Honey Singh has lived that journey publicly, under the gaze of millions. Now, for the first time, he steps forward not as a chart-topping icon, but as a man ready to tell his … Read more
Škoda Auto India, in collaboration with BBH India, has introduced Mind Drive, an innovative hypnosis-based experience designed to let fans feel the excitement of the Škoda Octavia RS without physically driving it. As an extension of the brand’s Heartbreak campaign, Mind Drive aims to deepen the emotional bond enthusiasts share with the Octavia RS by turning imagination into an immersive … Read more
DoubleVerify (DV), a global software platform for media quality verification and ad performance optimization, has released new research indicating strengthened confidence in news advertising. Surveying 1,970 marketers worldwide, the company found that 60% believe advertising within news environments performs better than their campaign baselines. The study positions news as a high-performing and cost-efficient channel, echoing … Read more
Mobavenue AI Tech Limited (formerly Lucent Industries Limited), an AI-driven technology platform supporting digital growth for businesses, has announced that its Board of Directors has approved a capital raise of approximately ₹100 crore* through a preferential allotment of 9,19,117 equity shares. The proposal, cleared on November 21, 2025, awaits shareholder and regulatory approval. This infusion … Read more
Asian Paints illuminated the Bandra-Worli Sea Link in a striking, multi-hued display to commemorate its new association as the Official Colour Partner of the Board of Control for Cricket in India (BCCI) for India’s Home Cricket. Video Link: https://www.youtube.com/watch?v=D_8vYfVNJn8 In a first for the paints and décor category, the Sea Link was transformed with a … Read more
The campaign is conceived by WPP Media Futures Group. Google and WPP Media Futures Group have reunited Martine McCutcheon and Thomas Brodie-Sangster to revive and reimagine memorable moments from Love Actually, the beloved holiday classic, in a new campaign highlighting the Google Pixel’s filmmaking capabilities. From the charming lobster costume to the unforgettable drum solo, the … Read more
McCann Worldgroup India leads the campaign as the MostlySane Collection introduces fresh styles for young shoppers, reflecting a shift toward modern casual fashion. Video Link: https://www.instagram.com/reel/DRRz-LaiGXr/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Go Colors has launched the MostlySane Collection, a new bottomwear line crafted in collaboration with digital creator and actor Prajakta Koli. The range is aimed at younger consumers who … Read more
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