Bisleri International has entered a major two-year partnership with the Tata Women’s Premier League (WPL), securing its position as the Official Beverage Partner for the 2026 and 2027 editions of the tournament. Since its inception in 2023, the Tata WPL has accelerated the growth and visibility of women’s cricket in India, drawing global talent and … Read more
HYPHEN has unveiled a fresh brand campaign led by Co-founder and Chief Customer Officer, Kriti Sanon, marking a notable shift in its communication style. With the new tagline “Tested, Trusted & Totally Fun,” the campaign positions the brand as a balance of high-efficacy skincare and an energetic, approachable personality. The film moves away from traditional, … Read more
Mrig Sight Media has been appointed to manage the public relations and digital marketing mandate for Durakraft Extrusions Pvt. Ltd., strengthening its communication and digital footprint across key industry platforms. The Mumbai-based branding and marketing agency will now oversee Durakraft’s media strategy, content ideation, messaging consistency, and digital growth initiatives. The collaboration aims to elevate … Read more
Naukri has launched a new contextual out-of-home campaign across Mumbai and Delhi Metro networks to nudge working professionals toward overdue career decisions. The campaign carries a bold central message: “Kab tak latke rahoge?”, urging commuters to reconsider staying in roles that no longer align with their goals or satisfaction. A key element of the activation … Read more
Himalaya Wellness has announced a strategic partnership with Unicommerce to accelerate its omnichannel strategy and streamline e-commerce processes across India. With a trusted legacy in personal care, wellness, and baby care categories, Himalaya continues its transition from a traditional-first to a digital-first retail approach to stay aligned with the evolving expectations of modern consumers. As … Read more
EnAble India has launched a new campaign that puts the spotlight on accessibility gaps faced by persons with disabilities in everyday consumer spaces. Through two short films created by Lowe Lintas and produced by Crazy Few Films, the organization highlights how inaccessible design continues to exclude a large segment of consumers-not due to lack of … Read more
Sprite has entered a three-year association with Lucknow Super Giants (LSG), becoming the official beverage partner of the franchise for the upcoming IPL seasons. The partnership strengthens the brand’s presence in Uttar Pradesh, which remains one of Sprite’s key focus markets, backed by strong distribution networks through SLMG Beverages and Moon Beverages. The collaboration aims … Read more
Tata Coffee Grand has launched its latest campaign, Not Just Your Regular Coffee, positioning its instant coffee as a symbol of a generation that refuses to settle for the ordinary. Featuring actors Abhay Verma and Pratibha Ranta, the films highlight everyday moments where Gen Z challenges norms, speaks directly, and makes choices that reflect their … Read more
Jockey has rolled out its latest seasonal athleisure campaign, Take It Outside, spotlighting a premium winter collection designed for both men and women. The new line encourages consumers to step outdoors while enjoying the brand’s signature blend of comfort and contemporary style. Building on Jockey’s long-standing promise of quality and ease, the campaign extends these values … Read more
Huggies India has launched a new campaign centered around an animated character named the ‘Geelu Monster’, crafted to represent prolonged wetness that often goes unnoticed on a baby’s skin. With its core message – “Absorbs in 9 seconds”– the campaign aims to clearly communicate the brand’s fast-absorption benefit to parents in a simple, memorable way. … Read more
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