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Day: December 1, 2025

Pickyourtrail Launches First Brand Campaign Built Around the Idea of ‘Tailor-Made Travel’

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Pickyourtrail has unveiled its first-ever brand campaign in collaboration with Early.Partners and Talented, reflecting a growing shift among Indian leisure travellers. Research from Early shows that customers now want more flexibility, control, and personalisation in their travel experiences – without sacrificing convenience. This insight shaped the creative foundation for the campaign. To simplify the brand’s … Read more

str8bat Partners with CPR Global to Strengthen Brand Voice and Global Presence

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In a move that signals its next growth phase, str8bat – one of India’s fastest-rising sports technology innovators – has appointed CPR Global as its communications and public relations partner. The collaboration is set to amplify the brand’s visibility, media presence, and stakeholder engagement across India’s expanding sports-tech ecosystem. Founded in 2018 by Gagan Daga, … Read more

Piramal Finance Champions Small-Town Dreams With Heartfelt New Campaign Series

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Piramal Finance has rolled out the latest films under its ongoing brand platform, ‘Hum Kaagaz Se Zyaada Neeyat Dekhte Hain,’ reinforcing its belief in the power of intent over paperwork. The new chapter expands the narrative with three fresh stories, capturing the ambition of small-town India-where progress is driven by commitment, not credentials. Each film … Read more

IIGC Marks World Influencer Day with the Launch of India’s First Influencer Certification Program

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Mumbai/Gurugram, December 01, 2025:The Indian Influencer Governing Council (IIGC) is set to celebrate December 2nd as World Influencer Day, marking a milestone moment that officially recognizes India’s creator community. The celebration brings together creators, brands, and marketers while spotlighting the transformational journey of digital influence in India. Ahead of the celebration, IIGC launched the World … Read more

Panasonic Signs MS Dhoni as Brand Ambassador to Power Its Next Growth Phase in India

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Panasonic Life Solutions India has announced Mahendra Singh Dhoni as the new face of its air conditioner portfolio in India. Famous worldwide as “Captain Cool,” Dhoni’s association strengthens Panasonic’s positioning around trust, high-performance technology, efficiency and dependable cooling. The timing aligns with a crucial milestone for the brand as Panasonic accelerates its ambition to become … Read more

MyFitness Shifts from Fitness Fuel to Family Favourite with New ‘Bas Taste Hi Kiya Tha’ Campaign

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MyFitness by BRND.ME has launched its latest campaign titled ‘Bas Taste Hi Kiya Tha’, marking a strategic shift from being a fitness-focused brand to a household snacking staple. Moving beyond gym culture and protein stereotypes, the brand now embraces a relatable family-first narrative. The campaign film unfolds inside an everyday Indian home where different family … Read more

CaratLane Welcomes Kayadu Lohar with an Emotional Regional Film Celebrating Modern Love

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CaratLane has unveiled a new regional brand film titled “Written in the Stars”, marking the official onboarding of actor Kayadu Lohar as its regional brand ambassador. The campaign, conceptualized by BBH India, explores the evolving nature of proposals-where modern love stories are expressed with individuality, yet deeply rooted in tradition. The film beautifully captures a … Read more

OnePlus India Launches ‘The Edge of Time’ — A Cinematic Tribute to Heritage, Shot on OnePlus 15

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OnePlus India has introduced ‘The Edge of Time’, a four-part short film series celebrating fading crafts, cultures, and artistic legacies. The project brings together four influential creators — Masaba Gupta, Ranveer Brar, Shaaz Jung, and Shakti Mohan — each exploring a unique narrative captured professionally on the OnePlus 15 with Dolby Vision. The campaign showcases … Read more

EUME Taps Ishaan Khatter as Brand Ambassador to Lead Lifestyle Transition

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EUME has appointed actor Ishaan Khatter as its new brand ambassador, marking a strategic evolution from a travel accessory label to a broader lifestyle identity. The collaboration represents more than endorsement-it communicates the brand’s renewed philosophy of motion, expression, and utility-driven style. The partnership is built on a shared belief that movement is not just … Read more

Lotus Derma Botanics Debuts Its First Blemish-Care Campaign with a Balance-First Skincare Message

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Lotus Derma Botanics has launched its first-ever campaign for its Blemish Free Face Wash, marking a milestone for the brand in large-scale communication for acne-mark and pigmentation care. The campaign will be visible across TV, OTT, digital platforms, and social media, reflecting the brand’s push into broader public engagement. The initiative is rooted in a … Read more

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