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Day: December 2, 2025

Maliao Cosmetics Unveils ‘Glow-Off’ – A Celebration of Modern Beauty’s Dual Identity

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Maliao Cosmetics, one of India’s fastest-growing beauty brands, has launched its latest campaign, ‘Glow-Off with Maliao Cosmetics,’ centered around the idea of celebrating duality in beauty. The initiative reflects how today’s young Indians fluidly navigate multiple identities – traditional yet experimental, grounded in heritage yet inspired by global trends. Built on the philosophy of “everyday … Read more

CNBC-TV18 & IndiaBonds Launch ‘Bond Street’ to Simplify India’s Expanding Bond Market

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CNBC-TV18, along with CNBC Awaaz, CNBC Bajar, and IndiaBonds, has announced the launch of ‘Bond Street’ – a dedicated initiative aimed at simplifying India’s fast-growing bond market for investors and everyday audiences. IndiaBonds, a SEBI-registered online bond investment platform, brings its domain expertise to power this educational effort, making fixed-income knowledge more accessible and actionable. … Read more

Chord Wins Creative Mandate for Madhusudan, Marking a New Era of Brand Evolution

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Chord, the creative arm of the 1702 Network, has secured the creative mandate for Madhusudan, one of India’s most trusted dairy and frozen food brands. Under this newly formed partnership, Chord will drive brand strategy, creative communication, packaging revamps, digital narratives, and integrated campaigns to elevate Madhusudan’s presence and strengthen its emotional connect with consumers … Read more

PepsiCo Introduces Red Rock Deli to India: A New Chapter in Gourmet Snacking

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PepsiCo India has officially launched Red Rock Deli, Australia’s globally admired gourmet snack label, marking a premium shift in India’s snacking landscape. Known for its chef-inspired flavour layering and elevated ingredient standards, Red Rock Deli is crafted using sunflower oil and advanced preparation formats – including Slow-Cooked Kettle, Baked, and Popped technologies. The India lineup … Read more

Nick & Priyanka Jonas Bring India’s First #TheBeyondType Campaign to Life

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Nick Jonas and Priyanka Chopra Jonas have launched Beyond Type 1’s first-ever India initiative – #TheBeyondType, aimed at transforming how the country sees Type 1 diabetes. Nick, diagnosed at age 13, co-founded Beyond Type 1 a decade ago, and this marks a milestone moment as the organization steps into India, home to the world’s largest … Read more

Wipro Consumer Sets Sights on Regional Acquisitions with ₹7,000 Crore Expansion Fund

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Wipro Consumer Care & Lighting is gearing up for its next phase of growth with plans to acquire regional brands across personal care and packaged food categories. Backed by a financial reserve of ₹6,000–7,000 crore and the flexibility to raise additional debt if required, the company is actively evaluating potential targets to strengthen its presence … Read more

Kevin Vaz: Digital-First India is Shaping the Future of Global Content

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Kevin Vaz, CEO–Entertainment at JioStar, addressed industry leaders at ATF 2025 in Singapore, spotlighting India’s rapid transformation into one of the most influential content hubs globally. Speaking on the theme “Powering the Next Wave of a Billion Imaginations,” Vaz highlighted how technology, scale, and demographics are converging to redefine storytelling. Vaz noted that India’s population … Read more

RIL Completes Merger of STPL Into Jiostar as Part of Media Business Consolidation

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Reliance Industries Limited (RIL) has confirmed the completion of the merger of Star Television Productions Limited (STPL) with Jiostar India Private Limited, marking a key step in restructuring its media vertical. Jiostar, formerly known as Star India Private Limited, now fully absorbs STPL under a unified operational and legal framework. According to the company, the … Read more

Pee Safe and Frodoh Drive Hygiene Awareness with Contextual CTV Push on World Toilet Day

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Adtech platform Frodoh partnered with Pee Safe to execute a Connected TV (CTV) campaign tied to World Toilet Day, reinforcing hygiene behaviour through high-impact screen moments. The initiative featured a 3D masthead placement on key CTV environments on 19 and 23 November, aligning the message with both hygiene awareness conversations and a high-viewership sporting weekend. … Read more

Fiesta Sparks a New Narrative on Protection with High-Octane World AIDS Day Campaign

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Fiesta Condoms has officially entered the Indian market with a bold and refreshing message for young adults. Launched under DKT India—part of the global DKT International network-the brand marks its debut with a striking World AIDS Day film, created using AI in collaboration with Tonic Worldwide. The campaign stands out for its unconventional storytelling. It … Read more

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