WhatsApp is rolling out a redesigned ‘About’ section, transforming it into a dynamic, time-bound status feature rather than a permanently static line. The update allows users to set temporary activity messages that expire automatically, making profile information more relevant, timely, and reflective of real-life situations. The new feature enables users to share short updates like … Read more
Zomato has introduced a touching new campaign to mark the International Day of Persons with Disabilities, encouraging customers to show gratitude to hearing-impaired delivery partners using sign language. The initiative is supported by a short, emotional film that highlights the dedication, resilience, and everyday experiences of these partners while reminding viewers that a small gesture … Read more
MR.DIY has rolled out its latest campaign featuring Rajkummar Rao, adding a playful twist to showcase the brand’s versatility and accessibility. Titled ‘Genie’, this film marks the second chapter in MR.DIY’s association with the acclaimed actor and continues building on the brand’s message of simplifying everyday shopping. In the new ad, Rajkummar Rao takes on … Read more
Apple has released a powerful new film in recognition of the International Day of Persons with Disabilities, highlighting how technology becomes truly meaningful when built to include everyone. The film focuses on students with disabilities navigating college life using Apple devices equipped with accessibility features designed to support independence, creativity, and learning. Rather than centering … Read more
Sting Energy, the high-energy beverage from PepsiCo, has announced a global partnership with the Mercedes-AMG PETRONAS Formula 1 Team – and the reveal was anything but traditional. Instead of a press conference or scripted announcement, the news was delivered by the car itself in a digital film where a precision race lap ended with the … Read more
YouTube has begun rolling out its new personalized Recap feature for users across India, offering a tailored snapshot of their yearly viewing journey. Available on both mobile and desktop, users can easily access the feature on the YouTube homepage or under the “You” tab. The Recap experience presents up to 12 interactive cards that showcase … Read more
Google India has appointed The Mavericks as its communications partner, marking a major milestone for the independent PR consultancy. Under this mandate, The Mavericks will manage communication strategies across all Google India business verticals, excluding Google Cloud. The agency has already begun executing the scope of work as part of the partnership. This win further … Read more
The World Pickleball League (WPBL) has appointed Komerz India, the Indian arm of Komerz Global, as its exclusive sales and sponsorship partner. The mandate includes managing sponsorships, commercial rights, and monetization across the league’s flagship properties and community platforms. This strategic partnership was facilitated by AMP Sports & Entertainment, WPBL’s exclusive strategic partner, which will … Read more
InCred Money has appointed WPP Media as its performance marketing partner, marking a strategic collaboration aimed at accelerating the platform’s next chapter of expansion. Under this partnership, WPP Media will drive the brand’s full-funnel marketing mandate from Mumbai, leveraging data-driven insights, audience intelligence, and measurable performance frameworks to deliver long-term business outcomes. InCred Money is … Read more
OG Media 360, a growing force in digital media and brand-building, has announced its acquisition of Times of Business – a popular Instagram-first community known for delivering bite-sized business updates, market news, and startup insights. This move reinforces OG Media 360’s ambition to build India’s strongest digital-first business media ecosystem. Times of Business has earned … Read more
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