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Day: December 3, 2025

Deepstory Reinvents Short-Video Scrolling with Intent-Based Discovery Model

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Deepstory has launched a new short-video platform built around intent-driven browsing, offering a more structured viewing experience compared to the chaotic, mixed-emotion feed common across existing short-form platforms. Born in India and designed for global scalability, the platform aims to help brands and creators reach users at moments of active interest-not accidental exposure. Deepstory’s journey … Read more

KFC Adds Humor and Value to the Menu with Jaideep Ahlawat’s Rs 99 Krisper Meal Campaign

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KFC India has launched a new quirky campaign featuring actor Jaideep Ahlawat, shining the spotlight on its newly priced Rs 99 Chicken Krisper Meal. Known for his signature straight-faced expressions and dry humor, Ahlawat becomes the perfect face for this campaign, where even the most dramatic moments fail to break his composure – except one: … Read more

Royal Challenge Inspires “Own Your Moment” with Bold New Campaign

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Royal Challenge Packaged Drinking Water has rolled out a powerful new integrated campaign titled ‘Main Nahi Toh Kaun Be’, championing confidence, individuality, and unapologetic ambition. The campaign strengthens the brand’s existing ‘Choose Bold’ philosophy while speaking directly to a generation that isn’t afraid to take charge of their story. The campaign features an eclectic lineup … Read more

Johnson’s Baby Marks 16-Year Milestone in Neonatal Support, Trains Over 2 Lakh Healthcare Workers in India

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Johnson’s Baby is marking 16 years of neonatal health impact in India through its long-term support of a Neonatal Resuscitation Program (NRP) in partnership with a leading paediatric association. The initiative focuses on preventing birth asphyxia – one of the leading causes of newborn mortality within 24 hours of birth in the country. Every year, … Read more

Bikaji Unveils “Kya Baat Hai Ji!” Campaign Featuring Pankaj Tripathi, Celebrating Everyday Joys

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Bikaji Foods International has launched its latest integrated brand campaign, “Kya Baat Hai Ji!”, featuring acclaimed actor Pankaj Tripathi. The campaign brings everyday relatable moments to life – from chai breaks to shared laughter – highlighting how Bikaji snacks make simple occasions feel warmer, happier and more memorable. Tripathi appears in multiple roles with his … Read more

Unilever Exits Graze as Brand Moves to Katjes International & Candy Kittens

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Unilever has agreed to sell its healthier snacking brand Graze to Katjes International and the Candy Kittens Group, marking another step in its strategy to refine and focus its global Foods portfolio. The transaction, subject to regulatory approvals, is expected to be completed in the first half of 2026. Financial details remain undisclosed. Unilever originally … Read more

Tata Communications Moves Toward AI-First Future with Majority Stake in Commotion Inc.

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Tata Communications has taken a significant leap in its AI transformation journey by acquiring a 51% stake in Commotion Inc., an AI-native Enterprise SaaS platform operating across the U.S. and India. The deal marks a strategic advancement in strengthening the company’s AI-driven global Digital Fabric ecosystem. The acquisition will enhance Tata Communications’ Customer Interaction Suite, … Read more

Cannes Lions Launches LIONS Sport, a Global Platform to Shape the Future of Creativity in Sports Marketing

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The Cannes Lions International Festival of Creativity has announced the launch of LIONS Sport, a new global platform dedicated to exploring the power of creativity across the rapidly growing global sports industry valued at US$417 billion. The two-day forum will run from 24–25 June 2026, alongside the main Festival, and will bring together leaders from … Read more

PepsiCo Enters Formula 1 With Multi-Brand Global Partnership With Mercedes-AMG PETRONAS From 2026

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PepsiCo has announced a major multi-year global partnership with the Mercedes-AMG PETRONAS Formula 1 Team, marking its most expansive motorsport investment to date. Beginning in 2026, the alliance brings three of PepsiCo’s flagship brands – Gatorade, Sting, and Doritos – under a single F1 partnership for the first time, signaling a strategic push into one … Read more

FirstCry Subsidiary Globalbees Raises Stake in HS Fitness to 86.49% in Strategic Expansion Move

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Globalbees Brands Private Limited, a key subsidiary of Brainbees Solutions Ltd., parent company of FirstCry, has increased its ownership in HS Fitness Private Limited. The company announced the acquisition of an additional 6.49% stake from existing shareholders, raising its total shareholding from 80% to 86.49%. The transaction was completed for ₹2.40 crore in cash. HS … Read more

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