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ABD Maestro Unveils YELLO Designer Whisky With Ranveer Singh, Targeting the Next Gen Premium Segment

ABD Maestro, the premium spirits arm of Allied Blenders & Distillers, has announced the launch of YELLO Designer Whisky, a new entrant crafted for India’s growing super-premium whisky market. The brand blends Scotch malts sourced from Scotland’s Speyside and Highland regions – matured in ex-bourbon oak – with acclaimed Indian malts to deliver a contemporary … Read more

Myntra Rolls Out EORS 23 With Rohit Shetty, Spotlighting ‘Price Crash’ Sale Strategy

Myntra has unveiled the campaign for the 23rd edition of its flagship End of Reason Sale (EORS), highlighting a bold ‘Price Crash’ message to signal deep seasonal discounts across categories. The sale officially opens on 5 December, with VIP early access beginning 24 hours earlier on 4 December. Bollywood filmmaker Rohit Shetty fronts the campaign … Read more

Prada Secures Versace in $1.375 Billion Luxury Consolidation Deal

In a landmark move reshaping the global luxury landscape, Italian fashion powerhouse Prada has officially acquired Versace for $1.375 billion in cash, as confirmed by Capri Holdings. The acquisition marks one of the most significant brand shifts in recent years and positions Versace alongside Prada’s established luxury lines – Prada and Miu Miu. Originally founded … Read more