ABD Maestro, the premium spirits arm of Allied Blenders & Distillers, has announced the launch of YELLO Designer Whisky, a new entrant crafted for India’s growing super-premium whisky market. The brand blends Scotch malts sourced from Scotland’s Speyside and Highland regions – matured in ex-bourbon oak – with acclaimed Indian malts to deliver a contemporary … Read more
Myntra has unveiled the campaign for the 23rd edition of its flagship End of Reason Sale (EORS), highlighting a bold ‘Price Crash’ message to signal deep seasonal discounts across categories. The sale officially opens on 5 December, with VIP early access beginning 24 hours earlier on 4 December. Bollywood filmmaker Rohit Shetty fronts the campaign … Read more
In a landmark move reshaping the global luxury landscape, Italian fashion powerhouse Prada has officially acquired Versace for $1.375 billion in cash, as confirmed by Capri Holdings. The acquisition marks one of the most significant brand shifts in recent years and positions Versace alongside Prada’s established luxury lines – Prada and Miu Miu. Originally founded … Read more
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