Thermocool Home Appliances has unveiled a fresh brand campaign featuring Saif Ali Khan, signaling a major step in the company’s repositioning strategy. Aligned with the message ‘Thermocool, India Ka Naya Andaaz,’ the campaign reflects evolving consumer expectations, design priorities and aspirational living standards. Earlier this year, the brand refreshed its identity with a new logo, … Read more
Meta has announced new measures to combat rising online fraud across Facebook, Instagram and WhatsApp, aligning the update with the Global Anti-Scam Summit held this week in Washington, DC. The company noted that online scams continue to spread across sectors including dating apps, financial platforms, cryptocurrency services, gaming environments and messaging apps. Meta reported removing … Read more
Omnicom Media held its first global town hall on December 3, marking a major milestone following Omnicom Group’s $13-billion acquisition of Interpublic Group (IPG). The private 2.5-hour session, briefly leaked online, outlined how the newly combined organization will operate and evolve. CEO Florian “Flo” Adamski opened the session by responding to external criticism and speculation … Read more
The global advertising industry is on track to surpass $1 trillion in 2026, marking a major milestone despite ongoing economic uncertainty. According to Dentsu’s latest Global Ad Spend Forecast, the market is expected to grow 5.1% in 2026, reaching $1.04 trillion, followed by a further increase to $1.15 trillion by 2028. This momentum will be … Read more
Nykaa has kicked off one of its biggest Pink Friday Sale campaigns with a high-impact OOH (Out-of-Home) domination strategy across India’s major metros. With over 300 premium outdoor placements, the campaign spans Mumbai, Delhi NCR and Bangalore—turning key high-traffic zones into branded hotspots. The rollout features star power with Deepika Padukone for Nykaa, Rasha Thadani … Read more
India’s digital ecosystem is entering a trust-first era, driven by identity verification and intentional engagement. According to the State of Urban Attention 2025 report by Truecaller and VTION, over 400 million urban smartphone users are shifting from random browsing to purpose-driven digital actions. With 310 million active users in India, Truecaller reports some of the … Read more
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