At the CII Big Picture Summit 2025, Nikhil Madhok, director and head of Originals at Prime Video India, shared insights into the platform’s evolving content strategy, audience behaviour shifts and the future of streaming in India. In a discussion with journalist Suhani Singh, Madhok described 2025 as one of Prime Video’s strongest growth phases, driven … Read more
Havells has entered the long-form storytelling space with the launch of its new podcast series titled Making a Difference. Designed as a platform for meaningful dialogue, the podcast brings together individuals shaping India’s built environment – including architects, designers, heritage custodians, chefs, wellness experts and cultural innovators. The intent is to create a space where … Read more
Alpenliebe, a flagship brand under Perfetti Van Melle India, has introduced its latest communication platform titled “Alpenliebe Kholo, Meetha Bolo.” The campaign focuses on a simple yet meaningful insight – everyday conversations often carry friction, sharpness or unintended tone, and a small gesture of sweetness can soften situations and improve interpersonal exchanges. Unlike traditional confectionery … Read more
Bank of Baroda has launched its latest campaign under the ‘Masterstroke’ platform, featuring brand ambassador Sachin Tendulkar. The initiative highlights four key retail offerings – home loans, car loans, MSME loans through bob Digi Udyam, and the bob Masterstroke Lite savings account. The brand has rolled out four short films, each focused on everyday financial … Read more
Cloudflare experienced a significant global service disruption, impacting multiple platforms including Zerodha, Canva, Downdetector, and other widely used applications. Users across regions reported issues accessing websites and apps, triggering a spike in online complaints and outage reports. According to Cloudflare’s official status page, the disruption affected the company’s Dashboard and related API systems, causing requests … Read more
Reliance Strategic Business Ventures Limited (RSBVL), a subsidiary of Reliance Industries Limited, has entered into a landmark partnership with Surrey County Cricket Club for joint ownership of The Hundred franchise, Oval Invincibles. Under the agreement, Surrey will hold 51% ownership, while RSBVL will take a 49% stake from the England and Wales Cricket Board (ECB). … Read more
Netflix is reportedly in exclusive talks to acquire Warner Bros. Discovery, marking what could become one of the most transformative deals in entertainment history. The potential acquisition follows a competitive bidding process involving Comcast and Paramount, signaling a major shift in the streaming landscape. Netflix’s proposal reportedly includes a strong cash component and a commitment … Read more
WPP Media India, in collaboration with Meta, has released a new CPAS Playbook highlighting how quick commerce is transforming consumer behaviour across categories. The study reveals that quick commerce now contributes to 45% of festive season purchases, with adoption growing fastest in Tier II and Tier III markets at an annual rate of 8–9%. Grocery … Read more
The Adani Group has opened invitations for agencies to pitch for a consolidated media mandate valued between ₹500–600 crore, signaling a major shift toward a unified and digital-led communication strategy. According to reports from The Hindu, the initiative stems from the group’s goal to streamline planning, execution and measurement across its diverse business ecosystem. The … Read more
NEW DELHI: With winter setting in across the capital, UNIQLO has launched a vibrant HEATTECH branding activation on the Delhi Metro Yellow Line, running from 24 November to 24 December 2025. The initiative features two fully wrapped trains, each comprising eight carriages, turning the metro into a moving showcase of HEATTECH’s warmth and innovation. The … Read more
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