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Day: December 5, 2025

Godrej Raises Awareness on E-Waste Dangers with ‘The E-Waste We Eat’ Campaign

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MUMBAI: Godrej Appliances, under its India v/s E-Waste initiative, has launched a new awareness campaign, ‘The E-Waste We Eat’, highlighting the hidden dangers of mismanaged e-waste. The campaign uses creative visual metaphors, presenting popular food items loaded with toxic e-waste ingredients, to educate citizens-especially school children-about how improperly disposed electronics can seep into soil and … Read more

Asian Paints Brings Colourful Fan Experiences to Cricket as BCCI’s Official Colour Partner

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MUMBAI: Asian Paints has launched its partnership with the BCCI as the Official Colour Partner of India Home Cricket, introducing engaging, colour-led experiences for fans both in stadiums and on screens. The debut initiatives-Asian Paints ColourCam and Asian Paints Colour Countdown-made their first appearance during India’s series against South Africa, adding vibrant and playful moments … Read more

Zee Entertainment UK Launches Dedicated Jodha Akbar Channel on Samsung TV Plus in France

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MUMBAI: Zee Entertainment UK has launched a dedicated single-IP channel for the historical drama Jodha Akbar on Samsung TV Plus in France, expanding its footprint in the region and enhancing its connected TV offerings. The move comes in response to audience engagement with Zee One in France and aims to provide a focused platform for … Read more

Taboola and LG Ad Solutions Launch “Performance Enhancer” to Link CTV Reach with Digital Conversions

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MUMBAI: Taboola and LG Ad Solutions have partnered to introduce Performance Enhancer, a new solution designed to connect premium Connected TV (CTV) exposure with measurable digital outcomes. The offering provides advertisers a comprehensive view of ROI across the full consumer journey, linking top-of-funnel CTV awareness to mid- and lower-funnel conversions across the open web. “This … Read more

UTI Mutual Fund Empowers Investors with ‘SIP karo, SIPizen bano’ Campaign

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MUMBAI: UTI Mutual Fund has launched its new investor education initiative, ‘SIP karo, SIPizen bano’, aimed at promoting financial discipline through regular SIP (Systematic Investment Plan) investing. Conceptualized by Havas Creative India, the campaign focuses on helping investors cultivate consistent investing habits, a key driver of long-term financial growth. In today’s complex financial environment, starting … Read more

Pexpo Joins Forces with Ranveer Singh’s Film Dhurandhar to Promote Sustainable Lifestyle Choices

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Pexpo has joined hands with the upcoming Ranveer Singh starrer Dhurandhar, releasing on December 5, 2025, marking a strategic alliance that blends pop culture, sustainability and consumer behaviour. With eco-conscious choices gaining momentum, the collaboration encourages audiences to shift from disposable plastics to durable, reusable stainless-steel bottles-aligning entertainment with environmental responsibility. As one of India’s … Read more

Laqshya and Arpan Drive Awareness with Impactful Handcuff OOH for Child Safety Week

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Laqshya Media Group, in partnership with Arpan, has rolled out a striking handcuff-themed installation in Mumbai as part of Child Safety Week. The activation aligns with Arpan’s campaign theme, #POCSOPakadLega, aimed at raising awareness around child sexual abuse while emphasising the legal consequences under the POCSO Act. Installed along the high-traffic Santacruz–Chembur Link Road (SCLR), … Read more

Campaign Spotlight: IAGES Pushes for Trust-First Gold Buying with #PehlaCheckIAGES

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The Indian Association for Gold Excellence and Standards (IAGES) has launched a new consumer-facing campaign titled #PehlaCheckIAGES, aiming to transform gold-buying behaviour in India by prioritizing credibility and ethical sourcing. The initiative urges buyers to verify whether a jeweller is IAGES-accredited before making a purchase, positioning this step as essential as checking purity or hallmarking. … Read more

La Pink Unveils “Haldi Se Honeymoon Tak” – A Wedding Campaign That Redefines Modern, Shared Beauty

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La Pink, India’s first beauty brand with 100% microplastic-free formulations, has introduced its new wedding campaign titled “Haldi Se Honeymoon Tak.” The campaign presents an emotional narrative that reimagines the wedding timeline-not just as ceremonies and celebrations, but as a journey of shared love, tenderness, and evolving connection. With a storytelling approach rooted in authenticity, … Read more

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