IndiGo’s “Sorry” Ad: A Strong First Step, But the Hard Work Starts Now
IndiGo’s full-page apology ad today immediately grabbed attention. After days of widespread flight disruptions and passenger outrage, the airline opted for an unusually minimal approach: a stark white page with two simple words-“We are sorry.”No corporate jargon. No long explanations. No asterisks or fine print. From a communications perspective, this is an effective opening move. Visibility … Read more
