Rubics Group has announced its association as an official sponsor of the highly anticipated G.O.A.T. India Tour 2025, headlined by global football icon Lionel Messi. The partnership aligns the group with one of the most celebrated sporting personalities of all time, as the tour prepares to make its much-awaited India debut. Scheduled to begin on … Read more
ASICS marked 17 years of its association with the Tata Mumbai Marathon (TMM) with the launch of its latest performance running shoe, the GEL-NIMBUS™ 28, reinforcing its long-standing commitment to India’s growing sports and wellness ecosystem. The unveiling took place at the ASICS store on Linking Road, Mumbai, in the presence of actor, entrepreneur and … Read more
The International Cricket Council (ICC) and JioStar have jointly issued a clarification reaffirming that their media rights agreement for India remains firmly in place, putting to rest recent speculation around a possible withdrawal or disruption to the partnership. In a statement, both organisations said the reports suggesting uncertainty around the deal were inaccurate and did … Read more
Thomas Cook (India) Limited has unveiled TACY, an AI-powered digital avatar designed to serve as both the brand’s ambassador and a personalised travel assistant. The launch marks a significant step in the company’s digital-first strategy, bringing generative AI into the heart of customer engagement and holiday planning. Video 1: https://www.youtube.com/watch?v=sxzYEVkktjU&list=PLgfjJRDYWeqH2mTn4kunyNkCSEUv13MPw Video 2: https://www.youtube.com/watchv=sKtA_WuSSD4&list=PLgfjJRDYWeqH2mTn4kunyNkCSEUv13MPw Video 3: … Read more
Rungta Steel, a leading steel and integrated TMT bar manufacturer, has rolled out a new television commercial featuring Bollywood heavyweights Shah Rukh Khan, Alia Bhatt and Ranbir Kapoor. The film blends humour, cinematic flair and star power to underline the brand’s core promise of strength and reliability in home construction. Video Link: https://www.youtube.com/watch?v=LRjgLEvyznw The TVC … Read more
Domino’s India, the country’s largest pizza chain, has rolled out a new product innovation with the launch of the Cheese Lava Pull Apart Pizza, a distinctive format created to heighten the indulgence of cheese lovers. Video Link: https://www.youtube.com/watch?v=fHVfWws_Nig Designed in a flower-like shape, the pizza features soft, pull-apart petals arranged around a rich, molten cheese … Read more
The Uttar Pradesh Kabaddi League (UPKL) has announced Screenox as its official Cinema Partner, a move that will significantly boost the league’s national visibility. Through this association, UPKL will gain access to more than 900 branding sites across PVR INOX cinemas in India, enabling large-scale outreach among cinema-going audiences. Screenox, in turn, will leverage UPKL’s … Read more
Riding on the strong response to Adengappa Kadhaigal 2.0, Britannia Milk Bikis has rolled out a Special Edition Superstar biscuit across its packs, adding a new layer of excitement to its storytelling-led engagement with families in Tamil Nadu. The initiative deepens the brand’s cultural connect in the state by transforming its iconic biscuit into a collectible … Read more
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