Network18 has announced a strategic realignment of its editorial leadership at CNN-News18, outlining new roles for senior journalists Zakka Jacob and Rahul Shivshankar. The changes were communicated through an internal note circulated across the organisation. CNN-News18, which has consistently retained its position as India’s leading English news channel for close to four years, said the … Read more
Asian Paints has rolled out a new campaign for Apex Ultima Protek, spotlighting its Graphene-powered exterior paint that offers advanced protection against the demanding climatic conditions of Southern India. Fronted by chess icons Viswanathan Anand and Gukesh Dommaraju, the campaign creatively blends science and strategy to position the product as the “Grandmaster of Tough Protection.” … Read more
Ageas Federal Life Insurance has rolled out a renewed brand identity and integrated communication campaign, marking an important step in the company’s transformation journey. The rebranding has been developed in collaboration with Glassbox, which led the brand and communications strategy, and Pollinate Labs, the globally recognised design firm responsible for the new visual and experience … Read more
Mumbai: Seagram’s Xclamat!on, Pernod Ricard India’s newest brand launch, has captured the attention of urban youth with a disruptive social-first campaign that cleverly brings its core philosophy to life. Designed to celebrate living life in “Xclamat!ons,” the campaign used humour, technology and participation to create a memorable cultural moment online. Video Link: https://www.youtube.com/watch?v=NFGZGR9QQ7U At the … Read more
EatSure, the online food ordering platform from Rebel Foods, has launched its December festive campaign titled “Meri Marzi, Double Maza!”, bringing a unique Buy-One-Get-One-Free (BOGO) experience across multiple brands in a single order. Running until December 31, 2025, the campaign is designed to give consumers greater freedom, value and convenience during the festive season. Video Link: … Read more
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