Just in time for the peak wedding season, The Body Shop has partnered with modern Ayurvedistry brand indē wild to introduce a premium range of wedding gifting boxes. Marking a first-of-its-kind collaboration in the beauty category, the initiative blends ethical global beauty with contemporary Indian rituals, offering a fresh take on thoughtful, conscious gifting. Video … Read more
Propagate India has expanded Parikshit Bhattaccharya’s mandate, appointing him as Chief Creative Officer while he continues as CCO of BBH India. Reporting to Paritosh Srivastava, CEO of Saatchi & Saatchi India, BBH India and Propagate India, Parikshit will lead Propagate’s creative vision, strengthen its digital craft and foster a culture focused on high-impact, culturally relevant … Read more
Page Industries Ltd., the exclusive licensee of JOCKEY International Inc. (USA), has unveiled a fresh winter drop under its fast-growing athleisure label, JKY Groove™, further deepening its connect with Gen Z consumers. The latest collection builds on the brand’s youthful momentum, introducing trend-forward silhouettes and seasonal colourways that reflect the relaxed yet expressive style of … Read more
Jindal Steel has appointed Gyan Gupta as its chief AI officer to drive the company’s enterprise-wide AI transformation. In his new role, Gupta will spearhead initiatives spanning AI awareness and workforce enablement, enterprise intelligence across key functions, agentic AI and virtual employees, a unified internal AI knowledge system, and intelligent automation to enhance safety and … Read more
Propagate India, Publicis Groupe India’s full-stack digital agency, has expanded the role of Parikshit Bhattaccharya, appointing him as Chief Creative Officer (CCO) in addition to his current position as CCO at BBH India. In this dual mandate, Bhattaccharya will continue to report to Paritosh Srivastava, CEO of Saatchi & Saatchi India, BBH India and Propagate … Read more
WPP Media has been appointed as the integrated media partner for Orient Electric Limited, taking charge of media planning and buying across both offline and digital platforms. As part of the mandate, WPP Media will lead a full-funnel media strategy designed to enhance brand visibility, deepen consumer engagement, and drive business growth across Orient Electric’s … Read more
Casio’s G-SHOCK has rolled out a new brand film featuring cricketer and brand ambassador Shubman Gill, placing the spotlight firmly on resilience with the G-STEEL GBM-2100 series. Anchored in G-SHOCK’s long-standing philosophy of “Never Give Up,” the campaign positions the watch as a symbol of contemporary toughness shaped by discipline, grit and self-belief. Video: https://www.youtube.com/watch?v=3Tyx6E7d4E4 … Read more
Yes Madam has unveiled a new digital campaign featuring Bigg Boss contestant Tanya Mittal, marking one of her earliest brand collaborations after her exit from the reality show. The campaign highlights the brand’s Korean at-home salon services, tapping into the growing popularity of K-beauty routines and effortless self-care. Video: https://www.youtube.com/watch?v=ENpHKma179M Built around Mittal’s much-discussed Bigg … Read more
BMW India has appointed Shashwat Varma as the Head of Brand Communication – Media. In his new role, he will lead the brand’s communication strategy across key channels. Varma has previously overseen retail and experiential marketing communication for BMW India, bringing strong industry experience to the position.
Lululemon CEO Calvin McDonald will step down in January after nearly seven years at the helm, with finance chief Meghan Frank and chief commercial officer André Maestrini appointed as co-interim CEOs during the transition. The announcement coincided with an upgraded profit forecast that lifted shares, even as the athleisure brand continues to face pressure in … Read more
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