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adidas appoints Atish Negi as Brand Director for India

adidas has appointed Atish Negi as its new Brand Director for India, bringing with him extensive marketing and category leadership experience from Haleon and GSK Consumer Healthcare. Over the years, he has led major brands including Sensodyne, Iodex, and VMS, and held key sales roles across multiple regions. Negi also carries global exposure from assignments … Read more

India Emerges as a Key Growth Engine for Unilever’s Premium-Led Strategy

Unilever is placing strong confidence in India as a central pillar of its medium-term growth strategy, with CEO Fernando Fernandez highlighting the country’s expanding consumption base as a major driver of future volumes. Speaking in a conversation with JP Morgan, Fernandez noted that India’s scale, demographics and economic momentum make it critical to Unilever’s global … Read more

Maggi’s viral ‘noodle capsule’: AI prank takes over the internet, brand responds with humour

A wave of AI-generated videos featuring a so-called “Maggi capsule” that instantly turns into a bowl of noodles has captured the internet’s imagination, clocking millions of views across social platforms. The clips showed a small yellow capsule dropped into boiling water, magically transforming into ready-to-eat Maggi, prompting excitement, curiosity and confusion among viewers. Shared widely … Read more