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Jio Credit’s #HarBadeSapneKePeeche Campaign Showcases AI-Led Lending Powering India’s Aspirations

Jio Credit Limited (JCL), the lending arm of Jio Financial Services Limited, has rolled out a new brand campaign titled #HarBadeSapneKePeeche, highlighting how accessible and digital-first credit solutions are helping fuel the aspirations of modern India. The campaign celebrates everyday dreams that drive progress, positioning JCL as an enabler of personal and professional growth. Video: https://www.youtube.com/watch?v=61a6R0IAalc … Read more

NEXad’s SocialSync Turns Social Posts into Interactive CTV Ads in Under Two Hours

NEXad, the adtech platform from Huella Services, has announced the launch of SocialSync, a new feature that enables brands to convert existing social media posts into interactive Connected TV (CTV) ad creatives in under two hours. The innovation aims to simplify and accelerate how brands bring their content to the big screen. With SocialSync, brands can … Read more

WhatsApp’s Rural Outreach Evolves, Championing Voice and Visual Communication Over Text

WhatsApp’s rural India outreach is entering a new phase, expanding its focus beyond text-based communication to promote more intuitive ways of staying connected. The campaign continues to empower users who are less comfortable with typing by positioning Voice Notes and Video Notes as natural alternatives to texting-and in many cases, even to making calls. Video … Read more