Swiss luxury watchmaker Longines has announced Indian actor Sara Ali Khan as its new Friend of the Brand in India. Known for her effortless charm, refined style and confident personality, Sara reflects the spirit of timeless elegance that has long been central to Longines’ global identity. Since making her debut in 2018 with Kedarnath, Sara Ali … Read more
The Dharampal Satyapal Group (DS Group), a leading FMCG conglomerate and multi-business corporation, has launched Living Billboard, an awareness-driven plantation initiative aimed at reinforcing its commitment to sustainability. The campaign seeks to combine visibility with environmental responsibility, using public spaces to spark conversations around greener practices. As part of the initiative, DS Group has installed a … Read more
Fortune Plus Soyabean Oil has unveiled a new television commercial focused on the idea of maintaining food freshness throughout the day, tapping into the long-held cultural belief in consuming meals that are freshly prepared. The film uses light humour to contrast a mother’s familiar advice about fresh food with the often-overlooked role that cooking oil … Read more
Value 360 Communications has been appointed as the public relations and brand communications partner for Womancart, as the company prepares for its next phase of growth across retail and digital channels. The agreement, signed on November 24, 2025, includes a comprehensive communications mandate aimed at strengthening stakeholder engagement and enhancing brand visibility on a pan-India … Read more
White Rivers Media has been appointed as the digital agency for SMFG India Credit, as the non-banking financial company looks to strengthen its online presence and scale digital engagement across key customer segments. The appointment aligns with SMFG India Credit’s ongoing digital transformation agenda and its focus on building stronger connections with audiences in the … Read more
Iconik Sports & Events’ World Tennis League (WTL), powered by SpiceJet, will be broadcast to audiences in India and across more than 100 countries worldwide. Making its India debut from December 17 to 20 at Bengaluru’s S.M. Krishna Tennis Stadium, the league will be aired live on Sony Sports Network, the official broadcast partner. FanCode … Read more
Chandan Mendiratta – Zepto’s Chief Brand Officer, announced the launch of a new Secret Santa product on LinkedIn, positioning it as a one-stop solution for festive gifting. The feature allows users to create groups, invite friends, add wishlists and save delivery addresses, making Secret Santa exchanges simpler and more organised. Once the setup is complete, … Read more
JioStar has strengthened its leadership team with the appointment of G. R. Arun Kumar as Chief Financial Officer. A seasoned finance leader with nearly three decades of experience, Arun Kumar joins from the Welspun Group, where he served as Group CFO & Head of Strategy. In his new role, he will lead JioStar’s finance and … Read more
Rakshit Hargave has assumed charge as Chief Executive Officer and Managing Director of Britannia Industries, following board approval for a five-year term, subject to shareholder nod. With over two decades of leadership experience across consumer goods, retail and manufacturing, Hargave joins from Aditya Birla Group’s Birla Opus, where he served as CEO and played a … Read more
Lifestyle’s women’s fashion label, Ginger, has unveiled a new brand campaign created using artificial intelligence, signalling a fresh approach to fashion communication. Conceptualised and executed by specialist creative agency Plus One Design, the campaign introduces Ginger’s latest collection through a series of stylised digital films and visual assets developed entirely with AI tools. Youtube Link … Read more
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