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Day: December 17, 2025

MAGGI’s new campaign highlights everyday moments of togetherness

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MAGGI has rolled out a new brand campaign titled “Me and MAGGI: So Good Together”, celebrating the simple, everyday moments through which the iconic noodle brand continues to bring people closer. Conceptualised by McCann Worldgroup India, the campaign reflects on how shared experiences over MAGGI transcend generations and remain deeply rooted in Indian households. Video: https://www.youtube.com/watch?v=0YktG07eg8g … Read more

Instamart reimagines ‘Bolo Taara Ra Ra’ for its Christmas campaign

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Instamart has unveiled its latest Christmas digital campaign built around a reimagined version of Daler Mehndi’s iconic 1990s track Bolo Taara Ra Ra. For the campaign, the quick-commerce platform acquired official rights to the song and adapted it into a festive rendition that reinforces Instamart’s promise of delivering essentials within 10 minutes. Video: https://www.instagram.com/reel/DSUwR1mkUgr/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== The digital … Read more

Plush partners with Zostel to support unplanned menstrual needs

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Plush has partnered with hostel chain Zostel to address the challenge of unexpected menstrual needs faced by women travellers. The collaboration is designed to support menstruators who may find themselves unprepared or without access to period-care products while travelling, particularly in unfamiliar destinations. As part of the initiative, women guests checking into Zostel properties will … Read more

Naturals Salons Appoints Sreeleela as Brand Ambassador Ahead of Major Expansion Milestone

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Naturals Salons has announced actor Sreeleela as its new brand ambassador as the company moves closer to achieving a four-figure footprint across India. The appointment comes at a time when the salon chain is accelerating its franchise-led expansion and reinforcing its focus on entrepreneurship and employment generation within the beauty and wellness sector. Founded by … Read more

FanCode Extends Formula 1 Broadcast Partnership, Becomes Exclusive Home for F1 TV in India

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FanCode has renewed its broadcast partnership with Formula 1 under a new multi-year agreement, extending the collaboration until the conclusion of the 2028 season. The three-year renewal builds on the platform’s existing association with the sport and further strengthens FanCode’s position as the go-to destination for Formula 1 fans in India. Under the expanded agreement, … Read more

Shailja Saraswati Unveils Season 4 of Unstoppable Woman After Exiting Omnicom

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After a career spanning more than 25 years in senior media and content leadership roles, Shailja Saraswati has stepped away from corporate life to focus on building her own platform. Formerly the chief content officer at Omnicom Media Group, Saraswati has launched Season 4 of her podcast and community initiative, Unstoppable Woman, marking a new chapter … Read more

Titan’s ‘Wear Your Story’ Campaign Celebrates Authenticity with PV Sindhu and Vikrant Massey

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Titan has unveiled its new brand campaign, Wear Your Story, featuring badminton champion PV Sindhu and actor Vikrant Massey. Conceptualised by Ogilvy, the campaign reinforces the brand’s focus on authenticity and personal identity, positioning style as an expression shaped by lived experiences rather than trends alone. Video 1: https://www.youtube.com/watch?v=q7LqIyJorM0 At the heart of the campaign are … Read more

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