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Day: December 18, 2025

Naukri’s Christmas installation taps appraisal-season realities

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Naukri has unveiled a Christmas-themed on-ground installation that cleverly mirrors the mood many professionals experience during appraisal season. The activation was set up at Prestige Tech Park in Whitefield, Bengaluru, a prominent corporate and technology hub, making it highly visible to its core audience of working professionals. Link: https://www.instagram.com/p/DSYxL_KE3Vk/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== At the centre of the installation … Read more

Swiss Beauty strengthens “We Got You, Girl!” campaign with a bold new Taapsee Pannu film

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Swiss Beauty has released a vibrant new film under its popular “We Got You, Girl!” campaign, featuring brand ambassador Taapsee Pannu. Launched across digital and social platforms, the film reinforces the brand’s belief that beauty should support women in expressing who they are-across moods, roles and moments-without judgement or limitation. Video: https://www.youtube.com/watch?v=KIPfISDJSBo Rooted in the … Read more

Dabur Odomos rolls out dengue season campaign using Hybrid’s VOX

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Dabur Odomos has launched a contextual digital advertising campaign as part of its Dengue Free India initiative, using Hybrid’s proprietary VOX platform. Executed in partnership with Starcom India, the campaign focused on reaching consumers who were actively engaging with content related to dengue awareness, prevention and mosquito-borne health risks. Timed to coincide with the seasonal … Read more

Dove’s #ChangeTheCompliment campaign promotes confidence-first praise for girls

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Dove has unveiled its latest campaign, #ChangeTheCompliment, calling on parents, educators and society at large to rethink how girls are praised in everyday interactions. The initiative urges a shift away from appearance-focused compliments towards recognising girls for their character, abilities and achievements. Video Link: https://www.youtube.com/watch?v=z5kpavcwtTo Compliments such as “you’re so pretty” or “you’re beautiful” are often … Read more

44% of Indian consumers expect to spend more time on social media, says DoubleVerify

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DoubleVerify (DV), a software platform focused on media quality verification, ad performance optimisation and campaign measurement, has released its 2025 Global Insights: How Consumers and Marketers Use Walled Gardensreport. The study offers platform-level insights into how social media and closed digital ecosystems are reshaping advertising, commerce and news consumption globally. The report highlights the growing dominance … Read more

YouTube named official global partner for the Oscars 2029

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YouTube has been announced as the official global partner for the Academy Awards in 2029, marking a significant moment in the evolution of how the world’s most prestigious film ceremony engages with global audiences. The partnership reflects the Academy’s growing focus on digital-first platforms to expand reach, relevance and real-time engagement, especially among younger viewers. … Read more

Jio-bp appoints Sidheshwar Sharma as CMO and Head of Corporate Communications

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Jio-bp has appointed Sidheshwar Sharma as Chief Marketing Officer and Head of Corporate Communications, strengthening its leadership as the company scales its multi-energy and digital mobility ecosystem in India. In his new role, Sharma will lead brand, marketing, corporate communications and loyalty across fuels, EV charging and new energy solutions. He joins from Tata Motors … Read more

Vadilal Industries appoints Ravi Makwana as Chief Marketing Officer

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Vadilal Industries has appointed Ravi Makwana as Chief Marketing Officer, strengthening its leadership team with a seasoned marketer who brings over a decade of experience across FMCG, QSR and consumer brands. Makwana joins from Zydus Wellness, where he led brand and category growth initiatives, and has previously served as CMO of Tim Hortons India and … Read more

Akasa Air co-founder Neelu Khatri has stepped down from her role as senior VP

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Akasa Air co-founder Neelu Khatri has stepped down from her role as senior vice-president, international operations, marking a leadership change at the airline. Announcing her departure through an emotional LinkedIn post, Khatri reflected on her journey as part of the founding team, thanked the ‘Akasians’ and customers, and expressed confidence in the airline’s future growth, … Read more

OpenAI launches academy to train journalists in responsible AI use

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OpenAI has introduced the OpenAI Academy for News Organizations, a digital learning platform aimed at helping journalists and publishers integrate artificial intelligence into newsroom workflows. Developed in partnership with the American Journalism Project and The Lenfest Institute for Journalism, the initiative was unveiled at the recent AI and Journalism Summit. The academy is designed as … Read more

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