Fabindia has announced a strategic partnership with Mahindra Electric Origin SUVs that expands the scope of its Fabfamily loyalty programme beyond traditional retail rewards. Through this collaboration, Fabfamily members can now use their accumulated Fabcoins to book Mahindra’s Electric Origin SUVs, including the BE 6 and XEV 9e, marking a significant shift in how loyalty … Read more
Miniklub has rolled out a new digital film, Happy Parenting Starts Here, developed in collaboration with integrated creative and digital agency Social Panga. The campaign explores contemporary parenting dynamics, with a clear focus on the evolving and more involved role of fathers in everyday childcare. At the centre of the film is “Mr. Dad”, portrayed … Read more
OPPO India has announced its strategic partnership with Sony LIV as co-presenter for the fifth season of Shark Tank India, bringing its brand philosophy, Make Your Moment, to a platform that celebrates entrepreneurship, innovation, and self-expression. The season is set to premiere in January, featuring a mix of returning and new Sharks. Over its run, … Read more
Britannia Cakes has launched a new festive campaign that highlights the joy of togetherness, positioning its cakes as an essential part of meaningful holiday moments. Timed with the peak festive season, the initiative emphasizes how shared experiences, big or small, become memorable when celebrated with loved ones. As part of the campaign, Britannia Cakes has … Read more
Peps Industries, India’s leading spring mattress brand, is celebrating 20 years of innovation and impactful marketing that has transformed how Indians think about sleep. Since entering the market in 2005, Peps has been a pioneer in the spring mattress segment, using creativity, humour, and cultural relevance to elevate conversations around comfort, rest, and well-being. Over … Read more
LEGO India is bringing festive cheer back with the return of its immersive LEGO Winter Playground, set to run across Mumbai, Kochi, and Bengaluru from December 19. Designed for children aged five years and above, the holiday experience is expected to engage nearly 10,000 attendees through hands-on play, creativity, and memorable family moments. Adding star … Read more
La Pink has announced a strategic brand refresh with the unveiling of a new logo, a redesigned corporate website, and updated packaging across its fragrance portfolio. The refresh marks an important step in strengthening the brand’s presence in India’s growing microplastic-free beauty segment. At the heart of the transformation is a modern, minimalist logo that … Read more
Relaxo Footwears has rolled out a winter retail campaign titled Buy & Fly in collaboration with online travel platform EaseMyTrip, blending shopping with travel rewards during the peak holiday season. The limited-period campaign runs from December 15, 2025, to January 18, 2026, and is being executed across 413 Relaxo Exclusive Brand Outlets nationwide. As part … Read more
Netflix has received strong backing from the Warner Bros. Discovery (WBD) Board of Directors, which has recommended that stockholders reject an unsolicited rival offer from Paramount Skydance Corporation. After reviewing both proposals with independent financial and legal advisors, the board concluded that Netflix’s offer represents a more certain and superior outcome for WBD stockholders. Earlier … Read more
Pond’s has unveiled a premium, cinema-first collaboration with Disney’s Avatar: Fire and Ash, marking a unique intersection of skincare, pop culture, and immersive storytelling in India. Rolled out in partnership with PVR INOX Cinemas, the campaign introduces Pond’s Anti-Blue Light UV Miracle through a high-impact experiential format designed exclusively for moviegoers. Timed with the release … Read more
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