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Fabindia redefines loyalty with electric SUV bookings through Fabcoins

Fabindia has announced a strategic partnership with Mahindra Electric Origin SUVs that expands the scope of its Fabfamily loyalty programme beyond traditional retail rewards. Through this collaboration, Fabfamily members can now use their accumulated Fabcoins to book Mahindra’s Electric Origin SUVs, including the BE 6 and XEV 9e, marking a significant shift in how loyalty … Read more

Miniklub champions modern fatherhood with ‘Happy Parenting Starts Here’ campaign

Miniklub has rolled out a new digital film, Happy Parenting Starts Here, developed in collaboration with integrated creative and digital agency Social Panga. The campaign explores contemporary parenting dynamics, with a clear focus on the evolving and more involved role of fathers in everyday childcare. At the centre of the film is “Mr. Dad”, portrayed … Read more

OPPO India Joins Hands with Sony LIV as Co-Presenter of ‘Shark Tank India Season 5’

OPPO India has announced its strategic partnership with Sony LIV as co-presenter for the fifth season of Shark Tank India, bringing its brand philosophy, Make Your Moment, to a platform that celebrates entrepreneurship, innovation, and self-expression. The season is set to premiere in January, featuring a mix of returning and new Sharks. Over its run, … Read more

Britannia Cakes Celebrates Togetherness with Festive Campaign and Launch of Three New Variants

Britannia Cakes has launched a new festive campaign that highlights the joy of togetherness, positioning its cakes as an essential part of meaningful holiday moments. Timed with the peak festive season, the initiative emphasizes how shared experiences, big or small, become memorable when celebrated with loved ones. As part of the campaign, Britannia Cakes has … Read more

Peps Industries Marks 20 Years of Creative Campaigns That Redefined Sleep in India

Peps Industries, India’s leading spring mattress brand, is celebrating 20 years of innovation and impactful marketing that has transformed how Indians think about sleep. Since entering the market in 2005, Peps has been a pioneer in the spring mattress segment, using creativity, humour, and cultural relevance to elevate conversations around comfort, rest, and well-being. Over … Read more

LEGO India Spreads Festive Joy with the Return of LEGO Winter Playground Across Key Cities

LEGO India is bringing festive cheer back with the return of its immersive LEGO Winter Playground, set to run across Mumbai, Kochi, and Bengaluru from December 19. Designed for children aged five years and above, the holiday experience is expected to engage nearly 10,000 attendees through hands-on play, creativity, and memorable family moments. Adding star … Read more

La Pink Introduces Modern Brand Refresh with New Visual Identity and Enhanced Digital Experience

La Pink has announced a strategic brand refresh with the unveiling of a new logo, a redesigned corporate website, and updated packaging across its fragrance portfolio. The refresh marks an important step in strengthening the brand’s presence in India’s growing microplastic-free beauty segment. At the heart of the transformation is a modern, minimalist logo that … Read more

Relaxo Ties Up with EaseMyTrip to Launch ‘Buy & Fly’ Winter Retail Initiative

Relaxo Footwears has rolled out a winter retail campaign titled Buy & Fly in collaboration with online travel platform EaseMyTrip, blending shopping with travel rewards during the peak holiday season. The limited-period campaign runs from December 15, 2025, to January 18, 2026, and is being executed across 413 Relaxo Exclusive Brand Outlets nationwide. As part … Read more

WBD Board Endorses Netflix Merger, Rejects Paramount’s Competing Bid

Netflix has received strong backing from the Warner Bros. Discovery (WBD) Board of Directors, which has recommended that stockholders reject an unsolicited rival offer from Paramount Skydance Corporation. After reviewing both proposals with independent financial and legal advisors, the board concluded that Netflix’s offer represents a more certain and superior outcome for WBD stockholders. Earlier … Read more

Pond’s Taps the Avatar Universe to Spotlight Blue Light Protection Through Cinema Innovation

Pond’s has unveiled a premium, cinema-first collaboration with Disney’s Avatar: Fire and Ash, marking a unique intersection of skincare, pop culture, and immersive storytelling in India. Rolled out in partnership with PVR INOX Cinemas, the campaign introduces Pond’s Anti-Blue Light UV Miracle through a high-impact experiential format designed exclusively for moviegoers. Timed with the release … Read more