Day: December 20, 2025

As India enters 2026 grappling with increasing stress, anxiety, and burnout, AiR (Atman in Ravi) has launched a nationwide behavioral-change initiative titled ‘Pause for Happpiness’. Designed to encourage people to slow down and reconnect with themselves, the campaign reframes happiness as a conscious daily practice rather than a distant life goal. Rooted in AiR’s unique … Read more

MAGGI has unveiled its latest brand campaign, ‘Me and MAGGI: So Good Together’, reinforcing the iconic noodle brand’s long-standing association with warmth, comfort, and human connection in Indian households. Rooted in a deeply relatable cultural insight, the campaign reflects how emotional distance has quietly crept into everyday life, even as families, couples, and friends continue … Read more

As the festive season ushers in reflection and togetherness, Shemaroo Entertainment has launched its Christmas campaign, ‘Kindnessbadhayegoodness’, embracing a gentle and heartfelt narrative centered on the power of small acts of kindness. Moving away from grand festive spectacles, the campaign highlights how simple, selfless gestures can create lasting joy and meaningful connections. Set in the … Read more

Pladis India, the maker of the globally renowned biscuit brand McVitie’s, has launched its latest campaign in India titled “Shuru Kisne Kiya.” The campaign highlights McVitie’s rich legacy as the original creator of Digestive biscuits, reinforcing the brand’s long-standing heritage and authenticity. Rooted in everyday Indian rituals, the campaign draws parallels between cultural practices that … Read more