Day: December 22, 2025

Indian Silk House Agencies (ISHA) marked World Saree Day on December 21, 2025, with a visual campaign celebrating India’s rich handloom heritage and the artisans behind it. The initiative honors over 15,000 weavers across 62 weaving clusters, highlighting the communities that sustain centuries-old craft traditions. By showcasing the painstaking work behind every saree, the campaign … Read more

Godrej Vikhroli Cucina, the culinary owned media platform of Godrej Industries Group, has launched a new Christmas campaign titled Jingle Bells Unwrapped, offering a fresh take on how the festival is celebrated in modern, urban India. Moving away from traditional imagery and grand celebrations, the campaign highlights intimate, everyday moments that increasingly define contemporary festive … Read more

Himalaya BabyCare has unveiled a new advertising campaign for its Ghee Baby Bathing Bar, focusing on a common concern among parents-post-bath dryness in newborns and babies with sensitive skin. Rooted in everyday parenting experiences, the campaign aims to reassure new parents while positioning the product as a gentle solution for daily baby care. Set within … Read more

Kansai Nerolac Paints has launched a new digital campaign for Nerolac Perma NoHeat, using generative AI to reimagine how product benefits can be communicated at scale. The two-ad campaign has been scripted by Rediffusion and fully created using Gen AI by Aesthetic Intelligence Lab, marking a significant step forward in AI-led advertising within the Indian … Read more