The Pro Wrestling League (PWL) has unveiled a refreshed official logo ahead of its fifth season, signaling its return to competitive action after a seven-year hiatus. Scheduled to resume in January 2026, the league will once again feature a mix of Indian and international wrestling talent, marking a renewed chapter for professional wrestling in the … Read more
Hyundai Motor Company has announced a global partnership with the International Cricket Council (ICC), becoming a Premier Partner for six major men’s and women’s ICC tournaments scheduled across 2026 and 2027. The collaboration was officially revealed at an event held at the Narendra Modi Stadium in Ahmedabad, attended by senior representatives from Hyundai Motor and … Read more
ADS Spirits has unveiled a refreshed brand philosophy for its youth-centric brand Royal Green with the launch of the #LiveUpSuccess campaign. Moving away from its earlier positioning, “Taste the Success,” the brand now embraces “Live Up Success,” reflecting how Gen Z and young millennials view achievement today – not as a distant milestone, but as … Read more
Peps Industries, a leading spring mattress brand, has launched the Peps Vivah Mattress, accompanied by a vibrant digital campaign aimed at newly married couples. Engineered to combine advanced sleep science with emotional comfort, the campaign emphasizes the importance of uninterrupted rest at the start of married life. The Hindi digital video commercial (DVC) breaks away … Read more
Rungta Tea has announced a strategic collaboration with Ivory Group to lead its digital marketing efforts across key markets in Bihar, Rajasthan, Uttar Pradesh, Uttarakhand, Jharkhand, and Delhi NCR. The partnership aims to strengthen the brand’s online presence, drive lead-generation initiatives, and expand distribution networks in these regions. Under the mandate, Ivory Group will handle … Read more
Instamart has released the fifth edition of its annual report, How India Instamarted 2025, offering a detailed look at how consumer behaviour on the quick commerce platform has evolved over the past year. The findings indicate a clear shift from emergency-driven purchases to more planned, routine, and higher-value shopping across cities. Once largely associated with … Read more
Gozoop Creative, an integrated marketing and creative agency, has been appointed as the digital and creative partner for CookieMan India, the Australian-origin cookie brand. The mandate spans digital strategy, creative development, social media management, and brand storytelling, with the objective of strengthening CookieMan’s visibility and consumer engagement across India. Marking the beginning of this collaboration, … Read more
Hyundai Motor Group has released a teaser ahead of its participation at CES 2026, announcing plans to unveil its Group-level AI Robotics Strategy under the theme ‘Partnering Human Progress’. The strategy reflects the Group’s long-term vision of integrating advanced robotics into everyday life and industrial ecosystems through meaningful human–robot collaboration. The full AI Robotics roadmap … Read more
redBus, the world’s largest online bus ticketing platform, has unveiled its latest Christmas campaign titled ‘Everyone’s Christmas’, reinforcing the idea that travel should be welcoming, respectful, and inclusive for all. Rooted in the festive spirit of togetherness, the film highlights how empathy and acceptance can transform everyday journeys into meaningful shared experiences. Set against the … Read more
AdLift, a digital marketing agency recently acquired by Liqvd Asia, has secured the SEO and content marketing mandate for AGEasy by Antara, a premium lifestyle and healthcare brand under the Max Group. The partnership marks a strategic move to enhance AGEasy’s digital footprint and strengthen its connection with senior audiences across online platforms. Under the … Read more
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