Nutrica, the lifestyle and wellness brand under BN Agritech, has rolled out a new AI-led digital campaign for its Nutrica Pro Fitness Peanut Butter, focusing on how everyday food decisions are shaped within families. The campaign explores the delicate balance between children’s taste preferences, and the nutritional considerations parents-especially mothers-bring to the table. Using AI-generated … Read more
Hershey’s brought the festive season to life with its first-ever 3D Masthead campaign on Connected TV (CTV), in collaboration with Interactive Avenues and Frodoh. Launching during India’s opening ODI against Australia, the campaign leveraged the festive mood and cricket viewership to maximize household reach and engagement. The immersive 3D creative transformed the home screen into … Read more
Polycab has unveiled a new Christmas-themed television commercial for its Green Wires range, using the warmth and joy of the festive season to spotlight an often-overlooked yet critical aspect of celebrations-electrical safety. The campaign thoughtfully connects festive décor and increased power usage with the importance of reliable and safe wiring in homes. Set inside a … Read more
Oracle founder Larry Ellison has stepped in with a decisive financial move, offering an irrevocable personal guarantee of $40.4 billion to strengthen Paramount Skydance’s bid for Warner Bros. Discovery (WBD). The intervention significantly raises the stakes in the battle for one of Hollywood’s most valuable content portfolios and is aimed at addressing concerns raised by … Read more
Kenvue has announced a major overhaul of its global advertising ecosystem, appointing WPP and Publicis Groupe as its new worldwide agency partners following a competitive review that began earlier this year. The move marks a significant shift in how the consumer health giant plans to drive brand growth, consistency, and coordination across its expansive portfolio. … Read more
ZEE5 KidZ has announced a major expansion of its children’s content portfolio with the launch of its first original animated series, ‘Chote Tara ka Bada Gadar’ and ‘FAB 5’. Rooted in Indian storytelling and cultural values, the new titles are designed to deliver engaging, age-appropriate entertainment for children and family audiences. Chote Tara ka Bada … Read more
Network18, one of India’s leading media conglomerates, has announced the launch of the NextGen Young Leadership Program (NYLP)-a future-ready initiative aimed at identifying and nurturing high-potential young talent from premier Business, Law, and Engineering institutions across the country. More than a conventional entry-level opportunity, NYLP is designed as a career launchpad that enables participants to … Read more
Ferrero India has unveiled a new year-end digital film featuring actor Hrithik Roshan, shifting the festive spotlight from grand celebrations to more intimate, personal gatherings. The campaign captures how people are increasingly choosing quieter, home-based moments to mark the close of the year, positioning Ferrero Rocher as a part of these meaningful occasions. Set during … Read more
Jaguar Land Rover (JLR) has entered a period of exclusivity with WPP, positioning the global advertising and communications group as its preferred partner for worldwide marketing and creative services. The move marks the final stage of JLR’s extensive global agency review, which spans its entire house of brands-Defender, Discovery, Jaguar, and Range Rover. Confirming the … Read more
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