The Uttar Pradesh Kabaddi League (UPKL) has unveiled its Season 2 campaign film, Poora UP Khelega Kabaddi, ahead of the league’s return on December 24, 2025, at Noida Indoor Stadium. Conceptualized by V1 Media, the film highlights kabaddi’s grassroots roots through the journey of a young boy. The narrative opens with the boy sketching a … Read more
Yatra Online Limited has partnered with home improvement and lifestyle retail brand MR. DIY to launch a festive co-branded in-store campaign titled ‘Shop Karo, Yatra Karo’, aimed at turning everyday shopping into exciting travel opportunities. Timed for the peak festive and holiday season, the initiative runs from December 2025 to January 2026 and is being … Read more
Naukri and JioHotstar have reunited to launch Season 2 of Hardly Working, the workplace comedy series that struck a chord with young professionals during its debut last year. Building on the success of the first season, the new instalment expands the format with a broader narrative canvas and a refreshed lineup of well-known stand-up comedians … Read more
Zee Entertainment Enterprises Limited (‘Z’) has announced the launch of Zee Immerse, a new strategic vertical dedicated to building immersive, inclusive, and platform-agnostic branded Intellectual Properties (IPs). Designed for the evolving landscape of brand storytelling, Zee Immerse will focus on creating bespoke content across long and short formats, digital-first narratives, regional stories, and multi-platform executions … Read more
Mahindra Tractors, India’s leading tractor brand, marked National Kisan Diwas on December 23 with the launch of a distinctive campaign titled ‘Aasaan Hota Toh Har Koi Kisaan Hota’, paying tribute to the resilience and contribution of Indian farmers. At the heart of the initiative was India’s first-ever Farmers’ Film Festival, a unique user-generated storytelling platform … Read more
GM Modular, a leading brand in electrical and smart home solutions, has launched its festive digital campaign titled ‘Switch to Christmas Mode’, celebrating the warmth, joy, and togetherness of the Christmas season through the lens of modern smart living. The campaign highlights how seamless technology can elevate festive moments without overshadowing the emotional essence of … Read more
Cipla Ltd. has launched #InhaleTheChange, a nationwide awareness campaign focused on empowering people living with diabetes by addressing the emotional, behavioral, and social barriers that often hinder insulin adherence. The initiative reflects Cipla’s long-standing commitment to patient-centric innovation and aims to reimagine diabetes care through empathy, education, and accessible solutions. The campaign highlights common challenges … Read more
Google has officially launched its Emergency Location Service (ELS) in India, marking a significant step toward improving emergency response systems. The rollout begins with Uttar Pradesh, making it the first Indian state to fully operationalize the feature on Android devices. ELS is designed to automatically share a caller’s precise location with emergency services as soon … Read more
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