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Day: December 29, 2025

Stashfin Refreshes Brand Identity to Reflect Its Vision of Inclusive Financial Growth

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Mumbai: Digital lending and full-stack financial services platform Stashfin has unveiled a refreshed brand logo, marking an evolution in its visual identity while staying true to its core principles of trust, accessibility, and financial empowerment. The update signals the company’s growing focus on building a future-ready brand that resonates with India’s diverse and underserved credit … Read more

BigCity Introduces FanForward to Drive Measurable Impact from Sports Marketing

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BigCity Promotions has unveiled FanForward, a new sports marketing platform designed to help brands convert sports-linked advertising and sponsorship investments into measurable business outcomes. The launch comes at a time when brands are significantly increasing spends around marquee sporting events such as the Indian Premier League (IPL) and the T20 World Cup, while seeking clearer … Read more

OpenAI Looks to Strengthen AI Safety Leadership with New Preparedness Head

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OpenAI is searching for a senior executive to lead its Preparedness function as the company intensifies efforts to identify and manage risks linked to increasingly advanced artificial intelligence systems. The move highlights OpenAI’s growing focus on safety as AI capabilities expand across sensitive and high-impact areas. The role, titled Head of Preparedness, will be responsible … Read more

PNG Jewellers Taps Sara Tendulkar to Lead Youth-Focused Push for Litestyle

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PNG Jewellers has announced Sara Tendulkar as the brand ambassador for Litestyle by PNG, its contemporary lightweight fine jewellery brand aimed at younger, modern consumers. The association marks a strategic move to scale Litestyle as a standalone business vertical, distinct from PNG Jewellers’ legacy-focused retail operations. Launched as a modern-format jewellery brand, Litestyle by PNG … Read more

Emma Sleep Taps YAAP to Power Its Next Phase of Growth in India

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New Delhi: Premium mattress and sleep solutions brand Emma Sleep has partnered with digital marketing agency YAAP to strengthen its footprint in India’s rapidly evolving premium sleep and wellness market. The collaboration signals Emma’s intent to accelerate growth and deepen consumer engagement as it prepares for aggressive expansion in 2026. Since entering India, Emma Sleep … Read more

Airtel Brings Back Iconic Childhood Cartoons with New Classics Channel

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Bharti Airtel has announced the launch of Airtel Cartoon Network Classics, a new exclusive value-added service on Airtel Digital TV, created in partnership with Warner Bros. Discovery. The channel is designed as a nostalgic yet family-friendly destination, bringing together some of the most celebrated animated shows that shaped childhoods across the ’90s and 2000s. The … Read more

McDonald’s India Turns Print Ads Into Interactive AR Burger Experience

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McDonald’s India – North and East, operated by Connaught Plaza Restaurants Pvt. Ltd. (CPRL), is redefining print advertising with an AR-powered campaign for its Signature Burger range. By scanning the newspaper ad with a smartphone, consumers can see the burgers come alive in animated detail, showcasing layers, textures, and ingredients in a visually immersive way. … Read more

India Shops at the Speed of Life: Zepto’s 2025 Year in Review

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Zepto wraps up a landmark year, revealing how India shopped faster, smarter, and more curiously in 2025. With a focus on speed, convenience, and consumer trends, the platform showcased its growing role in everyday life across cities. Over the year, the Zepto app was opened a staggering 3,46,41,64,197 times, while delivery partners collectively covered 24,52,95,068 … Read more

Bingo! Mad Angles’ ‘Mad for Peace’ Turns Everyday Conflicts into Laughs

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Bingo! Mad Angles has launched its latest digital campaign, ‘Mad for Peace’, using humour to transform everyday disputes into comic moments. The film showcases familiar arguments across homes, workplaces, and public spaces, positioning the snack as a playful way to diffuse tension. In the campaign, confrontational scenarios-from neighbourhood quarrels to televised debates-are interrupted by a … Read more

Kohinoor Basmati Rice Celebrates Gujarati Roots with Aditya Gadhvi

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AWL Agri Business, under its Kohinoor Basmati Rice portfolio, has launched a new music-led campaign in Gujarat, featuring renowned Gujarati folk singer Aditya Gadhvi as the brand ambassador. The campaign seeks to strengthen Kohinoor’s presence in Gujarat and other western markets by connecting everyday meals with family bonds, cultural traditions, and shared moments around food. … Read more

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