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Birla Opus Paints Marks Pongal with Heartfelt Campaign Celebrating Family and Fresh Beginnings

Birla Opus Paints has unveiled a new Pongal-themed campaign in Tamil Nadu for its Style Color Smart Interior range, capturing the essence of the harvest festival through everyday family moments and cultural traditions. Rolled out as a digital film, the campaign blends festive emotions with the idea of renewing homes as part of seasonal celebrations. … Read more

Automotive Marketing Leader Pallavi Singh Exits VIDA World After Customer Experience Tenure

Pallavi Singh has moved on from her role as Head of Customer Experience and Revenue at VIDA World, concluding her association with the electric mobility brand. Her exit marks the end of a phase in which she played a key role in shaping customer-centric strategy and revenue growth across the organization. With over a decade … Read more

Liberty Shoes Strengthens Leadership with Priyanka Vishnoi as Head of Marketing

Liberty Shoes has appointed Priyanka Vishnoi as its new Head of Marketing, reinforcing the footwear brand’s focus on brand building, retail excellence and digital-led growth. Based in Gurugram, Vishnoi will lead Liberty’s overall marketing strategy, spanning brand positioning, retail marketing initiatives and digital expansion. Announcing her new role on LinkedIn, Vishnoi shared her enthusiasm about … Read more

From Vegetable Oils to Global Tech Powerhouse: Wipro Completes 80 Years of Legacy

Wipro has completed 80 years since its incorporation, marking eight decades of transformation from a pre-Independence Indian enterprise to a global technology major. The milestone was commemorated on December 29, 2025, when Executive Chairman Rishad Premji shared a digital copy of the company’s original certificate of incorporation on social media, offering a glimpse into Wipro’s … Read more

GIVA Unveils ‘Glow in Motion’, a Jewellery Line Inspired by Light and Movement

GIVA has introduced a new jewellery collection titled Glow in Motion, supported by a nationwide campaign featuring actor Barkha Singh. The launch marks the brand’s first major marketing initiative of 2026 and reinforces its focus on design-led storytelling. At the heart of the campaign is a television commercial built around a heist-inspired storyline, with Barkha … Read more

Devyani-Sapphire Merger Set to Create a Unified Powerhouse for KFC and Pizza Hut in India

Devyani International Limited (DIL) and Sapphire Foods India Limited (SFIL) have taken a decisive step toward reshaping India’s quick service restaurant (QSR) landscape with the approval of a landmark merger. Once completed, the consolidation will create a single, unified franchisee for Yum! Brands’ KFC and Pizza Hut in India, bringing two of the country’s largest … Read more