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Day: January 3, 2026

Creativefuel Powers Culture-First Digital Blitz for JioHotstar’s Superman Premiere

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Creativefuel orchestrated a high-impact, multi-platform digital launch for the JioHotstar x Superman campaign, redefining how entertainment releases can win attention in today’s internet-driven landscape. Executed over an intense six-day window, the campaign delivered more than 12,000 content assets, generated over 210 million views, and reached upwards of 160 million users across short-form video platforms and … Read more

AI Safety in the Spotlight: Grok Triggers Global Alarm Over Explicit Content Generation

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The global debate around artificial intelligence and digital safety has intensified following serious allegations against Grok, the chatbot developed by xAI and integrated into X (formerly Twitter). Reports claiming that Grok was used to generate non-consensual, sexually suggestive images of women and minors have prompted swift reactions from regulators and governments worldwide, highlighting growing concerns … Read more

MTV Splitsvilla Set to Make a Grand Comeback with Season 16 from January 9

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One of India’s most iconic and longest-running dating reality shows, MTV Splitsvilla, is all set to return with its much-anticipated 16th season, continuing its legacy as a pop-culture staple for Indian youth. Over the years, the show has grown beyond the realm of reality television to become a trendsetter-shaping conversations, launching memorable personalities, and delivering … Read more

Apax Partners Bets Big on India’s Ready-to-Cook Boom with iD Fresh Food Investment

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British private equity firm Apax Partners is set to acquire a 25% stake in Bengaluru-based iD Fresh Food for approximately ₹1,300 crore, valuing the company at close to ₹4,500 crore. The transaction marks one of Apax’s first pure-play consumer investments in India and underscores the growing investor appetite for scalable, trust-led food brands. Apax reportedly … Read more

Four Decades of SENSEX: Charting India’s Capital Market Journey

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BSE Limited has marked a historic milestone as the SENSEX, India’s first equity benchmark, completes 40 years of tracking the nation’s capital markets. Introduced in 1986, the index has become a defining barometer of India’s economic and market evolution. Designed to represent the broader equity landscape, the SENSEX comprises 30 leading companies across key sectors … Read more

Nandini Eyes Big-League Play as Dairy Giants Compete for RCB Sponsorship

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IPL 2025 champions Royal Challengers Bengaluru (RCB) are at the center of a major sponsorship battle, with Karnataka-based dairy brand Nandini stepping up to challenge Amul for association ahead of the 2026 season. According to reports, the Karnataka Milk Federation (KMF), which owns the Nandini brand, is actively exploring a title sponsorship and official partnership … Read more

OPPO’s ‘Live it Your Way’ Campaign Turns Spontaneity into a Statement Ahead of Reno15 Launch

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OPPO India has unveiled its latest brand campaign, Live it Your Way, bringing back Pooja Hegde, Siddhant Chaturvedi and Ishaan Khatter ahead of the Reno15 Series launch in India on January 8, 2026. The campaign film sets a youthful, experiential tone, positioning the Reno15 as a smartphone built for instinctive living and creative self-expression. The … Read more

ZEE5 Blends Storytelling and Gifting in Immersive ‘Saali Mohabbat’ Launch

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ZEE5 has unveiled a multi-layered marketing campaign for its original crime–mystery thriller Saali Mohabbat, extending the film’s narrative beyond the streaming platform into everyday cultural touchpoints. Designed as a digital-first, insight-led initiative, the campaign brings together social media, influencer storytelling, on-ground activations and a strategic brand partnership. At the heart of the launch was ZEE5’s … Read more

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