×

Swiggy Introduces ‘EatRight’ to Make Healthier Food Choices More Accessible

Swiggy has expanded its platform with the launch of EatRight, a dedicated category designed to simplify the discovery and ordering of healthier food options. The new category is now live across more than 50 cities in India, reflecting the company’s response to growing consumer demand for mindful eating without compromising on convenience. EatRight brings together … Read more

Little Angel Reimagines Diaper Advertising by Letting Babies Take the Lead

ADbhoot has unveiled a new television campaign for Little Angel Baby Diaper titled India’s Finest Baby Diaper, flipping the traditional narrative of baby-care advertising. Instead of parents driving the conversation, the campaign places babies firmly at the center, portraying them as the true decision-makers. Set in a fictional space called the India’s Finest Baby Diaper … Read more

Ogilvy Mumbai Pays Tribute to Piyush Pandey with Permanent Office Installation

Ogilvy India has begun its 2026 work year by honoring one of Indian advertising’s most influential figures, the late Piyush Pandey, at its Mumbai office. In a deeply symbolic gesture, the agency has permanently installed a photograph of Pandey at the office entrance, ensuring his presence continues to welcome employees, partners, and visitors every day. … Read more

Anukriti Malik joins RPSG Lifestyle Media as corporate communication and social media lead

Anukriti Malik has joined RPSG Lifestyle Media as corporate communication and social media lead, bringing over five years of experience across editorial and luxury media. Previously, she led regional social media growth at BurdaLuxury, working on data-driven strategies for titles such as Travel + Leisure India and Prestige, and earlier handled social media strategy at … Read more

Pavitra Singh elevated to CHRO and VP at PepsiCo India & South Asia

Pavitra Singh has been elevated to the role of Chief Human Resources Officer and Vice President at PepsiCo India & South Asia, also overseeing the AMESA Frontline Experience. In this expanded role, she will lead the company’s people strategy, culture and talent agenda across the region, strengthening frontline capabilities and driving organisational growth.

Coca-Cola India elevates Narayanan S. to the role of Senior Director – eCommerce

Coca-Cola India has elevated Narayanan S. to the role of Senior Director – eCommerce. A 13-year veteran at the company, Narayanan has played a key role in shaping its channel strategy, including setting up the eCommerce B2C and B2B verticals. Previously leading on-premise channels across food services, cinemas, and hotels, he brings over two decades … Read more