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Day: January 6, 2026

Edelman appoints Jaskirat Singh Bawa as Senior Advisor, Risk & Issues

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Jaskirat Singh Bawa has joined Edelman as Senior Advisor, Risk and Issues Management, adding deep expertise in journalism, newsroom leadership, and combating misinformation to the firm’s advisory capabilities. With a career spanning reporting, editorial leadership, and complex narrative management, he brings a sharp understanding of how information ecosystems operate and how reputational risks escalate in … Read more

ITC Launches Vitamin D–Enriched Sunfeast Marie Light to Promote Everyday Wellness

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ITC has introduced a Vitamin D–enriched variant of its popular Sunfeast Marie Light biscuits, aiming to address growing concerns around nutrient deficiencies caused by changing lifestyles and reduced sun exposure. The launch begins in Odisha, leveraging the cultural connection with sunlight, with a phased rollout planned across other eastern markets. The move responds to research … Read more

Birla Opus Paints’ New Campaign Shows How Colour Brings Families Closer

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Birla Opus Paints has unveiled a new brand film that celebrates togetherness through colour, highlighting its role in transforming family interactions at home. Conceptualized by Leo India and produced by Zombie Studio, Brazil, the campaign portrays a familiar domestic scene: family members seated together, yet immersed in their individual screens, disconnected despite proximity. The narrative … Read more

Madison Media Unveils MbrAIn, an AI-Driven Strategic Planning Partner for Brands

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Madison Media has launched MbrAIn, its AI-powered strategic media planning system, along with the proprietary Growth Planning System (GPS), positioning the platform as a full-funnel growth partner for brands. MbrAIn helps marketing and agency teams diagnose growth opportunities, make data-backed planning decisions, and build accountable strategies across the 4Cs: consumer, content, channel, and commerce. The … Read more

Mrunal Thakur Becomes the Face of Carlton Wellness as EBG Group Eyes Rapid Growth

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EBG Group has announced the appointment of actor Mrunal Thakur as the brand ambassador for Carlton Wellness, its integrated wellness and hospitality platform, effective FY 2025–26. Thakur will be the face of Carlton’s brand films, digital campaigns, experiential initiatives, and property launches, marking a key step in the group’s expansion plans across urban and destination-driven … Read more

Wellbeing Nutrition Introduces ‘The Lighter, Quieter Whey’ to Redefine Everyday Protein Consumption

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Wellbeing Nutrition has launched a new brand campaign titled ‘The Lighter, Quieter Whey’, spotlighting its Whey Protein range as a digestive-friendly option designed for everyday use. Rolled out from New Delhi, the campaign marks a strategic shift in how whey protein is positioned—moving beyond performance-led messaging to address how protein fits into daily lifestyles. Traditionally, … Read more

Amit Shah to Grace CNBC-TV18 India Business Leader Awards 2026 in Mumbai

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CNBC-TV18 is set to host the 21st edition of the India Business Leader Awards (IBLA) on January 10, 2026, in Mumbai, reaffirming its position as India’s most prestigious platform celebrating leadership and enterprise excellence. The high-profile evening will be headlined by Union Home Minister Amit Shah, who will attend as the Chief Guest. The event … Read more

Reddit Enters Automated Ads Race with AI-Powered Max Campaigns

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Reddit has strengthened its push into automated advertising with the launch of Max campaigns, a new AI-driven buying solution designed to rival Meta and Google’s automation-led ad products. Announced at CES 2026, Max campaigns are now available in beta via Reddit Ads Manager, marking a significant evolution in how advertisers can run campaigns on the … Read more

WPP Unveils Agent Hub on WPP Open to Scale AI-Driven Marketing Excellence

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WPP has introduced Agent Hub on its AI-powered marketing platform, WPP Open, marking a major step in embedding artificial intelligence deeper into its creative and strategic workflows. The new offering launches with a curated suite of “Super Agents,” designed to give both clients and WPP’s 100,000-strong global workforce access to proven, WPP-verified intelligence at scale. … Read more

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