South Indian Bank has unveiled a new Pongal campaign in Tamil Nadu that places everyday relationships and community life at the heart of its storytelling. Moving away from overt festive imagery, the campaign highlights trust, familiarity and long-standing cultural values as the true strength of the region. Set in a recognizable Tamil neighborhood, the film … Read more
Aisle Network has launched a new brand campaign titled “Better Because of Love”, marking a deliberate shift in focus from dating mechanics to long-term relationship outcomes. Backed by over 11 years of presence, 20 million members, and 2.2 million love stories, the campaign speaks directly to urban Indians who are dating with clear intent – … Read more
MasterChef India is returning to Sony LIV with a fresh season, introducing a Jodi-based format where 12 pairs of contestants compete together. The season marks the return of original judges Vikas Khanna, Ranveer Brar, and Kunal Kapur, while continuing to showcase regional micro-cuisines and heritage recipes, keeping the spotlight on India’s rich culinary traditions. The … Read more
Zomato, one of India’s leading food-delivery platforms, has updated its push notification strategy to reduce prompts that could inadvertently encourage unhealthy eating. The move follows insights shared by founder Deepinder Goyal during a conversation on entrepreneur Raj Shamani’s Figuring Out podcast, where he reflected on how earlier notifications may have blurred the line between convenience … Read more
The TATA Women’s Premier League (WPL) 2026 is set to return with its fourth edition from January 9 to February 5, and ahead of the tournament, Pidilite’s waterproofing brand Dr. Fixit has announced its role as the Official Umpire Jersey Partner. The jersey will be officially unveiled at a press event in Mumbai, marking the … Read more
In the past three years, more than 50 television channels in India have surrendered their broadcasting licenses, highlighting a significant shift in audience consumption from linear TV to OTT platforms. According to the Ministry of Information and Broadcasting, broadcasters affected include NDTV, JioStar, Zee Entertainment Enterprises, Eenadu Television, TV Today Network, and ABP Network. Culver … Read more
WPP has unveiled WPP Media Sports, a unified sports and gaming practice designed to help brands engage audiences whose interaction with sports now spans live events, streaming platforms, social media, creators, and gaming environments. The move consolidates WPP Media’s existing sports capabilities under a single structure, integrating sponsorships, content, activations, and analytics to address the … Read more
Shyam Steel has appointed Harmanpreet Kaur, captain of the Indian women’s cricket team, as its brand ambassador, reinforcing the company’s focus on strength, responsibility, and evolving decision-making roles within Indian households. The partnership aligns with Shyam Steel’s broader communication strategy that recognises the growing influence of women in choices related to home construction, safety, and … Read more
Women-focused helmet brand Tvarra has roped in Indian cricketer Jemimah Rodrigues as an investor partner, marking an equity-based association rather than a conventional celebrity endorsement. The partnership underscores a shared commitment to women’s safety, functional design, and everyday mobility. Unlike short-term brand endorsements, Rodrigues’ association positions her as a long-term stakeholder involved in shaping the … Read more
Quick commerce platform Zepto has quietly rolled out an in-app UPI payments feature, signaling a growing shift among large delivery platforms to internalize payment flows and streamline the checkout experience. The move allows users to complete UPI transactions directly within the Zepto app, without being redirected to third-party payment apps such as Google Pay or … Read more
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