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Day: January 7, 2026

Dentsu Introduces dentsu.Connect in India to Power Integrated, Data-Led Growth

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Dentsu has launched dentsu.Connect in India, marking an important milestone in the network’s global data and technology transformation. dentsu.Connect is Dentsu’s unified global operating system, designed to bring together data, creativity, media, technology, and talent into a connected delivery model that enables smarter decisions and measurable business outcomes. Aligned with dentsu’s global framework, dentsu.Connect allows … Read more

Kaizzen Launches ‘AI Collective’ to Integrate Artificial Intelligence into Communications

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Kaizzen has expanded its communications offerings with the launch of Kaizzen AI Collective, a new service vertical focused on embedding artificial intelligence across communications strategy, storytelling, amplification, and measurement. The initiative will operate alongside the consultancy’s existing services, including public relations, crisis communication, digital and social, creative and production, insights, and public affairs. The AI … Read more

JioStar Secures Power-Packed Sponsor Line-up for TATA WPL 2026

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The TATA Women’s Premier League (WPL) returns for its fourth season from January 9 to February 5, 2026, with JioStar locking in a strong and diverse group of sponsors-highlighting the league’s growing stature in India’s sports and marketing ecosystem. As the official broadcaster and streaming partner, JioStar has onboarded 15 brands for WPL 2026. The … Read more

WPP Media Extends Partnership with Reckitt India, Expands into E-commerce and Quick Commerce

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WPP Media has renewed its integrated media mandate for Reckitt India while adding e-commerce media responsibilities, further deepening a partnership that began in 2023. The expanded remit reinforces WPP Media’s role as a long-term strategic partner, supporting Reckitt’s brand building, media effectiveness, and digital growth ambitions in India. Under the renewed agreement, Wavemaker will continue … Read more

Meta Halts Global Expansion of Ray-Ban Display Smart Glasses After Strong US Demand

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Meta has temporarily paused plans to expand the availability of its Ray-Ban Display smart glasses beyond the United States, citing limited inventory and unexpectedly high demand. The decision comes just months after the product’s debut, signaling a stronger-than-anticipated consumer response to Meta’s first smart glasses featuring an integrated display. Launched in September and made available … Read more

Twinkle Khanna Brings Wit and Wisdom to Tata CLiQ Luxury’s End of Season Sale Campaign

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Tata CLiQ Luxury has rolled out its latest End of Season Sale (EOSS) campaign with author and entrepreneur Twinkle Khanna at the center, positioning New Year shopping as an exercise in smart indulgence rather than impulsive spending. The campaign reframes luxury purchases as thoughtful decisions that help define personal style for the year ahead. Titled … Read more

Federal Bank Introduces ‘The Fortuna Wave’, Marking a New Chapter in Its Brand Journey

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Federal Bank has revealed The Fortuna Wave, its refreshed brand identity, signaling a thoughtful evolution as the Bank strengthens its position as a modern, future-ready financial institution. The unveiling took place in Mumbai in the presence of the Bank’s leadership team and brand ambassador Vidya Balan. The new identity is designed to improve visibility and … Read more

Bank of India Names Concept Public Relations as Its Corporate Communications Agency

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Bank of India has appointed Concept Public Relations (CPR) as its corporate communications partner, with the mandate taking effect immediately. The move marks a strategic step by the public sector bank to strengthen its overall communications framework and sharpen its engagement with key stakeholders. Under the new mandate, CPR will work closely with Bank of … Read more

Live Beats, New Cities: How Music Is Redefining Youth Travel in India

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Music is no longer just a playlist for young Indians – it’s becoming the blueprint for travel decisions. According to Airbnb’s latest experiential travel insights report, live music events are significantly shaping how Gen Z in India plans trips in 2026. The report reveals that 62% of Gen Z travellers are actively planning their journeys … Read more

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