Publicis Groupe’s Starcom India has been appointed as the integrated media agency for Flipkart Group, winning a mandate estimated at around ₹750 crore and replacing incumbent agency EssenceMediacom. The win marks a significant consolidation of media responsibilities for one of India’s largest e-commerce ecosystems under a single agency partner. The mandate spans the entire Flipkart … Read more
Network18 has firmly denied recent media reports and industry speculation suggesting that Mitul Sangani is set to exit the organization. In an official internal communication, the company clarified that these reports are inaccurate and reiterated that Sangani will continue in his role as Chief Executive Officer of News18 Digital. According to the note issued by … Read more
Reliance Consumer Products Limited (RCPL), the FMCG arm of Reliance Industries, has onboarded Amitabh Bachchan as the brand ambassador for its packaged drinking water brand, Campa Sure. The association brings together two iconic Indian names with a shared focus on trust, authenticity, and nationwide reach, reinforcing Campa Sure’s mission to democratize access to safe drinking … Read more
Tanishq, the jewellery retail brand from the Tata Group, has launched a new brand campaign featuring actor Ananya Panday as the face of the brand. Titled “Give Wings to the Girl Within”, the campaign celebrates the enduring emotional connect women share with natural diamond jewellery and coincides with the brand’s Festival of Diamonds. Conceptualised by … Read more
Alchemist Marketing Solutions Group has acquired Triton Communications, a legacy Indian advertising agency founded in 1991, marking a strategic move to diversify its business beyond its core real estate and healthcare focus. With this acquisition, Alchemist aims to strengthen and expand its integrated marketing offerings across FMCG, D2C, services, durables, and corporate sectors. Triton Communications … Read more
Kajaria Ceramics has announced the extension of its partnership with Royal Challengers Bengaluru (RCB), with Kajaria Tiles continuing as the Principal Sponsor of the RCB Women’s Team. The renewed association builds on a collaboration that began with the inaugural season of the Women’s T20 League in 2023 and has since grown alongside the league’s rising … Read more
Adani SportsLine-owned Gujarat Giants have announced a new partnership with Everyuth Naturals as the franchise’s official skincare partner for the 2026 season of the Women’s T20 League. As part of the association, the Everyuth Naturals logo will feature prominently on the lead arm of the Gujarat Giants’ playing jersey, strengthening the brand’s on-ground visibility throughout … Read more
Britannia The Laughing Cow has rolled out a new campaign titled ‘Snacking Ka New Angle’, aimed at repositioning its Cheese Triangles as a convenient, everyday snacking option rather than just a cooking ingredient or side accompaniment. The campaign seeks to simplify snack-time choices by encouraging consumers to look at cheese from a fresh perspective. Conceptualised … Read more
Warner Bros. Discovery (WBD) has officially rejected Paramount Skydance’s revised $108.4 billion acquisition proposal, citing significant risks, uncertainties, and shareholder costs. In a letter to shareholders, the board stated that the offer remained inadequate and lacked certainty regarding completion, making it less favorable compared to WBD’s existing merger agreement with Netflix. Samuel A. Di Piazza … Read more
Crunchyroll, the global anime streaming platform, has partnered with Indian cricketer Shubman Gill to strengthen anime’s growing cultural presence in India. The collaboration underscores anime’s expanding appeal among Gen Z and millennial audiences, bridging the worlds of sports and storytelling. The partnership focuses on fan-centric initiatives and cultural moments, combining cricket’s mass appeal with anime’s … Read more
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